Overview
The role adjust to focus on national size of credit key account
- Drive profitable growth of AFH and Special Channel key accounts through strategic account management
- Develop and execute joint business plans with priority customers and partners
- Expand distribution, menu/usage occasions, and innovation listings within assigned accounts
- Lead commercial negotiations (pricing, terms, activation, investments) in line with company guidelines
- Act as the single point of contact between customers and internal teams to ensure strong execution
- Build long-term partnerships that deliver sustainable growth for both PepsiCo and customers
Responsibilities
- Own end-to-end business performance of AFH & Special Channel key accounts, ensuring delivery of sales, profitability, and execution standards in line with AOP
- Impacted: Channel Head, Finance, Supply Chain
- Develop and execute Joint Business Plans (JBPs) with priority accounts, including growth initiatives, distribution expansion, and activation plans aligned with company strategy.
- Lead commercial negotiations on pricing, terms, listings, promotions, and customer investments, ensuring compliance with governance and approval processes.
- Drive distribution, innovation listings, and in-market activation, coordinating internal teams to ensure on-time, in-full execution across AFH & Special Channels.
- Manage customer investment and operational budgets, tracking spend versus plan and optimizing ROI to support sustainable account growth
- Provide structured market, customer, and competitive insights, translating data into clear recommendations to support channel priorities and innovation decisions.
Qualifications
- Bachelor degree graduated in related filed or higher degree
- Minimum 8 years experience in sales especially in Traditional Trade or Modern Trade , KA experience will be advantaged.
- Strong leadership, interpersonal, communication and presentation skills
- Strong problem solving, strategic business thinking, analytical skills, project management and time management skills
- Strong at change management
- Good interpersonal and communication skills
- Entrepreneurial mind-set with can-do attitude
- Good command of writing and speaking in English and Thai
- Computer literature
- Experience selling in FMCG business
