We are looking for a commercially driven Supplier Growth & Monetization Key Account Manager to lead strategic partnerships with FMCG suppliers and expand Makro's monetization revenue across ads, CRM, IP, in-store events, and data solutions. This role suits someone with FMCG Industry, Trade Marketing, Brand Management, or Advertising Agency background, who understands category growth levers and supplier collaboration.
Strategic & Commercial Leadership
- Lead joint business planning and revenue growth strategies with assigned FMCG suppliers
- Identify growth opportunities leveraging customer segmentation, sales trend analysis, campaign periods, and category seasonality.
- Build annual monetization plans covering:
- Digital ads (Makro PRO, push, CRM channels)
- Data-driven campaigns
- IP-integrated promotions
- In-store activations (PC events, sampling, demos)
- Supplier-funded OI programs
OI & Business Growth
- Own and deliver OI targets through monetization package sales.
- Negotiate funding structures, campaign investments, and long-term partnership deals.
Cross-functional Collaboration
- Work closely with Commercial teams to ensure alignment on category priorities and demand plans.
- Partner with CRM, Campaign, IP, and Event teams to integrate supplier activities into monthly and seasonal plans.
- Coordinate with Budget & Program Manager for accurate fund tracking and billing.
Performance Monitoring
- Track supplier sales trends, uplift from each monetization asset, and overall profitability within Makro.
- Conduct quarterly business reviews with suppliers.
Requirements
- Bachelor's Degree in Business, Marketing, or related field.
- 6-10 years experience in FMCG (Brand, Trade Marketing, Category), Retail Marketing, or Advertising Agency.
- Strong negotiation and partnership-building skills.
- Strong commercial acumen with ability to identify monetization opportunities.
- Analytical skills with proficiency in Excel/Google Sheets.
- Experience with digital media, CRM, or campaign operations preferred.
- Strong communication & stakeholder management skills.
- English proficiency.
