Location: Khlong Luang, Pathumthani
Reports to: Commercial Director
Subordinate: 1 person
Overview
A newly established company in Thailand, expanding rapidly across multiple markets, seeks a Key Account Manager to lead Modern Trade with full P&L responsibility. The role focuses on account management, pricing discipline, margin optimization, and sustainable growth, while strengthening execution with national and regional retail partners and accelerating channel specialization during regional expansion.
Key Responsibilities
- Develop and implement a multi‑year Modern Trade growth strategy, including customer segmentation and Joint Business Plans with top accounts.
- Negotiate and manage relationships with hypermarkets, supermarkets, and convenience chains; oversee trading terms, listings, and promotional agreements while protecting margin integrity.
- Design channel‑specific pricing strategies, manage trade spend, evaluate promotional ROI, and collaborate with Finance on margin analysis.
- Plan and execute promotional calendars, ensure successful product launches, track KPIs for distribution and visibility, and align demand forecasting.
- Lead and coach Key Account Managers, establish clear KPIs, and foster a performance‑driven culture.
- Work cross‑functionally with Supply Chain, Marketing, and Finance to ensure effective execution, inventory availability, and campaign rollouts.
Requirements:
- 8-10 years in FMCG or consumer goods
- Proven leadership in Modern Trade or strategic Key Account roles
- Strong track record negotiating with national retail headquarters
- Expertise in pricing frameworks, margin structures, and trade investment logic
- Direct ownership of channel/account P&L
- Experience coaching and retaining junior commercial teams
- Comfortable working with a newly established organization in Thailand
