About Anker
Anker Innovations is a global consumer electronics leader behind Anker (charging), Soundcore (audio), and Eufy(smart home). In Thailand, we're in every major retail channel and scaling fast — and 2026 is our biggest expansion year yet.
The Role
We're looking for a KOL Business Development Manager to build Anker Thailand's brand-owned KOL network from the ground up.
This is a 0-to-1 capability-building role. The strategic goal: transition from agency-dependent KOL buying to a direct-relationship KOL ecosystem that becomes a long-term brand asset. You won't just execute campaigns — you'll build the network, own the relationships, and shape how Anker, Soundcore, and Eufy show up across Thailand's creator landscape.
What You'll Build
- Brand-Owned KOL Network (0-to-1): Map, recruit, and manage KOLs across tech, lifestyle, family, and entertainment verticals. Build a proprietary KOL/MCN database as a lasting brand asset.
- Smart Commercial Deals: Lead negotiations with KOLs and MCNs on commission, fixed-fee, ROI-based, and long-term framework structures. Drive cost efficiency through relationship depth, not price pressure.
- Campaign Strategy & Execution: Turn marketing briefs into KOL strategies for mega-campaigns (3.3, 6.6, 9.9, 11.11, 12.12) and product launches across Shopee, Lazada, and TikTok.
- Data-Driven Optimization: Track CPV, engagement, conversion, and ROI across every activation — and feed learnings back into network strategy.
What We're Looking For
- 1-3 years in KOL BD, influencer marketing, MCN, or business development — we value capability over tenure
- Thai national with English as a working language
- Commercial acumen: you know how to structure deals that work for both sides
- Self-starter mindset: you think like a business builder, not a task executor
- Bonus: existing KOL/MCN relationships, TikTok Shop / Shopee Live experience, or affiliate marketing familiarity
Why Join Us
- True 0-to-1 ownership: build something from scratch with high strategic visibility
- Multi-brand exposure: work across Anker, Soundcore, and Eufy
- Performance-linked upside: your incentive is directly tied to what you build
- Entrepreneurial culture: we move fast, trust our people, and reward builders
