KOL Executive

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you're making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we've helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

TheKOL Acquisition Executive plays a critical role within our Influencer and Social Department, expanding and maintaining a high-quality pool of Key Opinion Leaders (KOLs) who directly contribute to the success of influencer marketing campaigns for top brands.

You will be responsible for researching new creators, managing an organized influencer database, and collaborating closely with our Influencer Specialist Team to ensure each campaign is matched with the right talent. Your work ensures creators are relevant, up-to-date, and aligned with each brand's identity and campaign objectives.

This role requires strong research, data management, and coordination skills. Efficiency, accuracy, and strategic thinking are essential to deliver high-impact creator recommendations that support performance-driven influencer campaigns.

Why this is important for you:

You will have a unique opportunity for growth.

First, you'll interact with high-performing brands, which will level up your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you'll have the opportunity to make an immense impact.

Responsibilities:

External:

• Research and identify new KOLs across categories (beauty, lifestyle, food, tech, etc.) and platforms such as Instagram, TikTok, YouTube, X, and Facebook.
• Evaluate KOL profiles based on engagement, content quality, audience demographics, and past performance.
• Support outreach and coordination with KOLs when required, including onboarding and availability updates.

Internal:

• Continuously expand and maintain the internal influencer database with accurate and up-to-date metrics (followers, engagement rates, average views, niche categories, etc.).
• Use Excel or Google Sheets to build, track, and analyze KOL lists for campaign suitability.
• Collaborate with the Influencer Specialist Team to understand campaign briefs and provide well-researched KOL recommendations.
• Collect post-campaign performance data to support reporting and future optimization.
• Stay updated on influencer trends, rising creators, and industry movements to enhance the quality of recommendations.

Results:

• Maintain a diverse, high-quality, and constantly expanding KOL database.
• Deliver accurate and timely creator recommendations aligned with campaign KPIs.
• Support the team in achieving strong influencer campaign performance through data-driven talent matching.
• Contribute to improved efficiency in workflow, database accuracy, and creator sourcing.

Requirements:

• Bachelor's degree in Marketing, Communications, Media, or related fields.
• 12 years of experience in influencer marketing, talent acquisition, or digital marketing is preferred (new graduates with passion and attention to detail are welcome).
• Strong understanding of the influencer landscape in Thailand and regional markets.
• Proficiency in Excel or Google Sheets for data tracking, filtering, and analysis.
• Detail-oriented, organized, and proactive with excellent project management skills.
• Able to work in a fast-paced environment with multiple deadlines and stakeholders.
• Basic knowledge of social media platforms, influencer trends, and digital campaign mechanics.

Location:

Hybrid Bangkok, Thailand

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It: Take absolute accountability for your actions.
• Get It Done: Operate with urgency and purpose.
• Hungry for Growth: Pursue progress with relentless curiosity and ambition.
• One Tribe: Champion unity through empathy, respect, and trust.
• Lead by Doing: Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.