The KOL Marketing Specialist is responsible for planning, executing, and optimizing influencer/KOL campaigns to support brand awareness, engagement, and sales. This role works closely with internal teams and external partners to identify suitable KOLs, manage relationships, track performance, and ensure campaign delivery aligns with brand objectives.
Responsibilities:
- Identify and shortlist suitable KOLs across platforms based on audience fit and engagement.
- Leverage strong industry connections to secure cost-efficient deals, collaborations, or complimentary content/posts where appropriate.
- Coordinate end-to-end influencer campaigns including briefing, timeline, deliverables, and approvals.
- Negotiate fees, manage contracts, and handle product seeding/logistics.
- Maintain strong relationships with KOLs, agencies, and talent managers.
- Monitor content quality and ensure alignment with brand guidelines.
- Track campaign performance (reach, engagement, conversions) and generate post-campaign reports.
- Maintain and update KOL database with performance history and cost benchmarks.
- Collaborate with internal teams for integrated campaign execution.
- Manage campaign budgets and cost negotiations.
- Others as assigned.
Qualifications:
- Bachelor's degree in Marketing, Communications, Advertising, or related fields.
- At least 5 years of experiences in influencer/KOL marketing or digital marketing.
- Strong negotiation and persuasion skills, with proven ability to secure cost-efficient deals and added-value collaborations.
- Excellent communication and relationship-building skills with KOLs, agencies, and internal stakeholders.
- Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
- Familiarity with social media analytics, influencer platforms, and content trends.
Attribute:
- Resilience
- Organized
- Multitasker (able to handle many tasks and meet deadlines)
