LEAD UI/UX DESIGNER

We are looking for a Lead UI/UX Designer to define and drive the design of enterprise digital experiences across

assisted and self-service channels.

• You will shape how the bank delivers customer and staff experiences across CRM, onboarding, lending, and

servicing platforms. This role requires strong system thinking—the ability to translate business strategy, operational

workflows, and technology architecture into coherent, scalable user experiences.

KEY RESPONSIBILITIES

• Define end-to-end customer and staff journeys across digital and assisted channels

• Establish and evolve UX principles, design standards, and interaction patterns

• Lead the design of complex platforms such as:

- CRM (branch and relationship manager tools)

- Onboarding / KYC journeys

- Loan origination and servicing systems

• Translate business and architecture concepts into structured service design and UX frameworks

• Build and govern design systems and reusable components (aligned with platforms such as Microsoft Dynamics

365)

• Work closely with business and product teams to shape requirements, not just respond to them

• Partner with engineering to ensure design feasibility and implementation integrity

• Guide and review the work of UI/UX designers to ensure consistency and quality

• Ensure alignment across channels to deliver true omni-channel experience

• Introduce and drive usability testing, design reviews, and continuous improvement

KEY REQUIREMENTS

EDUCATION & EXPERIENCE

• Bachelor's or Master's degree in Design, HCI, Computer Science, or related field

• 8–12+ years of experience in UI/UX design

• Proven experience designing enterprise-grade systems (banking / fintech strongly preferred)

CORE CAPABILITIES

Strong in:

• Service design & journey orchestration

• Enterprise UX (CRM, workflow-heavy systems)

• Information architecture for complex platforms

Ability to think across:

• Customer experience

• Staff workflows

• Operational and regulatory constraints

TECHNICAL & DESIGN SKILLS

Expert in:

• Figma and Figma Make

Strong understanding of:

• Design systems and component architecture

• Front-end frameworks (React, Angular) – conceptual level

Familiar with:

• Microsoft Dynamics 365 UI and enterprise platforms

• iOS and Android design standards

DOMAIN KNOWLEDGE

• Strong experience in banking or fintech

Understanding of:

• CRM and relationship management workflows, mobile banking and other self-service channels

• Sales & service management, onboarding, KYC, AML processes

• Branch network, mobile sales force and call center

• Lending journeys and servicing models

WAYS OF WORKING

• Experienced in Agile / product delivery environments

• Able to operate in ambiguity and shape structure

• Strong stakeholder engagement across business and technology

COMMUNICATION

• Excellent English communication skills (Using Daily)

• Able to clearly articulate design rationale and trade-offs

WHAT WE ARE LOOKING FOR

• A genuine interest in how users interact with systems, beyond just how screens look.

• Passion for creating interfaces that are clear, intuitive, and easy to use.

• Care for detail-spacing, alignment, flow-because you understand these shape the overall user experience.

• A natural tendency to ask: Does this make sense to the user rather than just Does this meet the requirement

• Willingness to iterate and improve-taking feedback seriously to refine the experience.

• An appreciation that good design is not about complexity, but about clarity and ease of use.

• Pride in delivering work that is not only visually clean, but also practical and usable in real scenarios

Working Location: Onsite Both Offices at Bangkok Bank Office Rama3 (Office Parking) and Sangthong building (Sathorn road BTS: Chongnonsi station)

Contact K.Suvaluck Tel. 063-213-4315