LG.com Manager

About LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About the job:

We are looking for a highly skilled LG.com Manager to lead and implement our online sales and merchandising strategies. In this role, you will be responsible for driving e-commerce growth, optimizing digital marketing campaigns, and enhancing our brand presence across various online channels. You will work closely with internal teams, distributors, and external partners to maximize sales performance and improve customer engagement.

What you´ll do

1. Strategy & Growth

• Develop and execute the Brand.com strategy to achieve sales, profit, and customer growth targets.
• Position Brand.com as the primary touch point for customers and a top-of-mind shopping destination.
• Drive digital transformation by integrating data, technology, and customer experience initiatives.
• Define the annual business plan, budget, and KPIs for Brand.com, aligned with company objectives.

2. Sales & Performance Management

• Lead sales forecasting, pricing strategy, and promotion planning to maximize revenue and profitability.
• Monitor daily/weekly/monthly sales performance, traffic, and conversion to identify growth opportunities.
• Optimize product assortment, pricing, and campaign execution to ensure competitiveness and efficiency.

3. Customer Experience & Journey Management (Co work with digital Marketing team)

• Oversee the end-to-end customer journey — from awareness to purchase to retention.
• Collaborate with UI/UX and IT teams to improve website design, navigation, and checkout experience.
• Implement and optimize SEO, SEM, and CRM/marketing automation programs to drive engagement and repeat purchases.

4. Cross-functional Collaboration

• Work closely with Marketing, Merchandising, Supply Chain, and Customer Service teams to ensure seamless Brand.com operations.
• Ensure consistency between Brand.com and overall brand communication across all channels.

5. Data Analysis & Reporting

• Analyze performance data through analytics tools (e.g., GA4, Meta Ads, Google Ads, CRM dashboards).
• Generate regular business reports, insights, and action plans for continuous improvement.
• Use data-driven decision-making to enhance sales efficiency and customer satisfaction.

What you must have:

• Bachelor's degree or higher in Business, Marketing, E-commerce, or a related field.
• Minimum 5 years of experience in E-commerce or Digital Business (experience in managing Brand.com preferred).
• Strong understanding of website operations, order flow, and customer journey.
• Knowledge of digital marketing tools (SEO, SEM, CRM, paid media, analytics).
• Strategic thinker with strong analytical skills and the ability to lead cross-functional projects.
• Leadership mindset with the ability to inspire and drive a team toward performance excellence.
• Good command of English and Thai