The Partnership & Community Manager is responsible for driving strategic partnerships with luxury brands and lifestyle providers, building and nurturing an exclusive community of high-net-worth customers, and executing innovative brand activation campaigns and events. This role plays a key part in enhancing customer engagement, elevating the luxury shopping experience, and increasing sales by fostering strong relationships and delivering premium, memorable experiences within the mall.
RESPONSIBILITIES:
Partnership Development
- Identify and secure strategic partners from luxury, financial, and lifestyle sectors aligned with mall positioning.
- Lead negotiations and manage high-value collaborations to create business impact.
- Strengthen partner relationships to increase quality traffic and premium spending.
- Coordinate partnership agreements and cross-promotions.
Community Engagement
- Develop and execute strategies to grow a loyal luxury customer community.
- Curate exclusive events and experiences for members to ensure exceptional engagement.
- Analyze feedback and insights to refine programs and enhance satisfaction.
Brand Activation & Events
- Plan and deliver luxury brand activations, experiential campaigns, and exclusive events.
- Collaborate cross-functionally to ensure seamless, high-impact executions.
- Track and report performance to optimize future initiatives.
Strategic Planning & Reporting
- Develop monthly activation and partnership plans aligned with customer insights and business goals.
- Monitor KPIs across partnerships, events, and engagement metrics; report to management.
- Stay abreast of luxury market trends to recommend innovative strategies.
QUALIFICATIONS:
- Bachelor's or Master's in Business, Marketing, or related fields.
- Minimum 5 years experience in partnership, brand activation, or community management within luxury retail or similar environments.
- Proven success in cross-functional leadership and results-driven project delivery.
- Strong knowledge of luxury retail, CRM, and customer engagement.
- Excellent communication, negotiation, and relationship-building skills in Thai & English.
- Strategic mindset with creativity, adaptability, and customer-centric focus.
- Detail-oriented, collaborative, and passionate about premium experiences.
- Candidates with strong connections in high-net-worth communities will be given special consideration.
