Job Location:
The Parq Building
Overview
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.
Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.
If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you.
Job Purpose
Lead the growth of Burger King Thailand's delivery business by developing and executing high-impact marketing strategies across aggregator platforms. This role is accountable for accelerating revenue growth, strengthening brand presence, and enhancing customer experience through data-driven, innovative, and performance-led initiatives in a highly competitive QSR landscape.
Key Responsibilities
- Growth Strategy & Commercial Impact
Define and drive end-to-end delivery growth strategy to maximize sales, market share, and profitability.
Identify new growth opportunities across platforms, customer segments, and digital channels.
Translate business priorities into scalable, high-impact marketing initiatives that support Minor Food's expansion ambitions.
- Delivery Platform & Partnership Management
Own strategic relationships with key delivery partners (Grab, LINEMAN, foodpanda, ShopeeFood) to unlock commercial opportunities.
Lead joint business planning, co-investment strategies, and exclusive campaigns to drive incremental growth.
Optimize in-app visibility, media placements, and promotional mechanics to maximize conversion and ROI.
- Data-Driven Marketing & Performance Optimization
Leverage data and analytics (e.g., funnel insights, customer behavior, platform KPIs) to continuously optimize performance.
Drive precision marketing through targeted campaigns, retargeting, and personalization strategies.
Establish clear performance metrics (CTR, conversion, AOV, retention) and deliver measurable business outcomes.
- Customer Experience & Innovation
Design differentiated, delivery-first customer experiences, including exclusive menus, bundles, and value propositions.
Collaborate cross-functionally to ensure seamless execution aligned with operations, product, and platform capabilities.
Continuously innovate to enhance customer engagement, loyalty, and lifetime value.
- Media Investment & ROI Management
Own and optimize delivery marketing budget allocation to maximize efficiency and returns.
Partner with internal teams and agencies to drive performance media excellence.
Provide clear, data-backed recommendations to improve investment effectiveness.
- Reporting & Strategic Insights
Deliver actionable insights and business storytelling to senior stakeholders.
Monitor performance trends, competitive landscape, and emerging opportunities to inform future strategies.
Act as a key contributor to broader digital and commercial growth discussions within Minor Food.
Qualifications
Bachelor's or Master's degree in Marketing, Business, or related field.
Minimum 5 years experience in performance marketing, digital commerce, or delivery/QSR environment.
Proven track record of driving revenue growth through digital or platform-based channels.
Strong analytical mindset with ability to translate data into strategic actions.
Experience managing partnerships and influencing external stakeholders.
Commercially driven, agile, and passionate about growth and innovation.
Experience in food service, retail, or multi-brand environments is a plus.
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