Market Expansion Officer

Company Description

OCD Cultures is a minimal street fashion brand from Thailand, redefining everyday wear with minimal design, cultural edge, and global vision. Founded in 2024 in Bangkok, OCD Cultures quickly expanded into regional markets. With a clear strategy in branding, marketing, and business development, we are positioning ourselves as a cross-border lifestyle brand in Asia-Pacific and beyond. Our designs are crafted for those who seek individuality and confidence in their lifestyle.

Role Description

This is a contract role for a Market Expansion Officer, located on-site in Bangkok. The Market Expansion Officer will be responsible for identifying and developing new market opportunities, driving regional and cross-border business strategies, conducting market research and analysis, and building relationships with key stakeholders. Daily tasks also include tracking market trends, preparing reports, and collaborating with internal teams to align global vision with local execution.

Responsibilities:

• Conduct market research and analyze consumer behavior, competitors, and potential opportunities for international expansion.
• Develop and execute go-to-market strategies (online & offline) tailored to each target country.
• Coordinate with local partners, distributors, multi-brand stores, and fulfillment centers.
• Plan and oversee sales launches (soft launch, pop-up stores, consignment, online marketplaces).
• Monitor sales performance, evaluate outcomes, and report progress to management.
• Build and maintain strong business relationships with strategic partners in each market.
• Collaborate closely with Marketing, Sales, and Operations teams to ensure smooth market entry and operations.

Qualifications:

• Bachelors degree in Business Administration, Marketing, International Business, or related fields.
• 12 years of experience in Business Development, Market Expansion, or International Sales (fashion or e-commerce background preferred).
• Knowledge of e-commerce platforms, retail market trends, and online/offline sales channels.
• Strong analytical, negotiation, and networking skills.
• Good command of English (additional Asian languages is a plus).
• Willingness to travel abroad as required.