Marketing & Communications Manager Fraser Suites Bangkok, Thailand

Frasers Hospitality

Frasers Hospitality, part of the multinational Frasers Property Group, owns and operates award-winning serviced apartments and hotels across more than 70 cities in 20 countries worldwide. Driven by a mission to connect people with life-enriching experiences, the company offers the opportunity to work with passionate individuals shaping the future of hospitality and creating meaningful moments that make a lasting impact.

Job Summary

Fraser Suites Bangkok in Thailand is slated to open in 2026. The Marketing & Communications Manager is responsible for developing and executing marketing communication strategies that strengthen brand awareness, support revenue generation, and enhance the guest experience. The role manages internal and external communications across digital, print, PR, and

on-property channels while ensuring brand consistency and effective collaboration with sales, revenue, and operations teams.

Responsibilities

Marketing Communications Strategy

• Develop and implement marketing communications plans aligned with commercial objectives and brand standards
• Ensure consistent brand messaging across all communication channels

Content Development & Management

• Create and manage marketing content including brochures, newsletters, website content, social media copy, and on-property collateral
• Coordinate photography, videography, and creative assets
• Ensure all content reflects brand voice and hospitality service standards

Digital & Social Media Communications

• Develop and provide content and communication materials for social media managed by Digital Marketing
• Monitor communication effectiveness and provide periodic updates to Director of Sales & Marketing

Public Relations & Media Relations

• Coordinate PR activities, media outreach, and press releases
• Manage relationships with media, influencers, and agencies
• Support crisis communication and reputation management when required

Internal Communications

• Develop and manage internal communication initiatives to engage employees and promote brand culture
• Support internal campaigns, events, and announcements

Campaign Planning & Execution

• Plan and execute integrated marketing campaigns for rooms, F&B, events, and promotions
• Coordinate timelines, budgets, and deliverables with internal and external stakeholders
• Track campaign effectiveness and ROI

Brand Standards & Compliance

• Ensure all communications comply with brand guidelines and legal requirements
• Maintain marketing asset libraries and templates

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality Management, or a related field
• Minimum 5–8 years of experience in marketing communications or related roles
• At least 2–3 years in a managerial or senior specialist role
• Experience in hospitality, hotels, or serviced apartments is strongly preferred
• Strong understanding of hospitality brand positioning and guest journey
• High level of professionalism and attention to brand detail
• Ability to manage multiple projects and deadlines