*This position is working on-site 5 days. (Flexible working hours)
Job Description:
- Be responsible for the planning, strategy, and execution of CRM and marketing operations campaigns across multiple channels using Braze.
- Manage the marketing and CRM campaign calendar to ensure timely delivery, audience alignment, and campaign effectiveness.
- Develop and optimize customer journey workflows, segmentation strategies, and lifecycle marketing initiatives to improve engagement and retention.
- Analyze campaign performance and customer behavior data to provide actionable insights and recommendations for continuous improvement.
- Optimize marketing operations processes to enhance efficiency, automation, and cross-functional collaboration.
- Coordinate with internal stakeholders and external vendors to ensure seamless campaign execution and alignment with business objectives.
- Support strategic planning initiatives by identifying opportunities to improve customer experience, conversion, and retention across CRM touchpoints.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 2-4 years of experience in marketing operations or related roles.
- Strong project management and leadership skills.
- Proficiency in marketing automation tools and CRM systems. (Using Braze is mandatory.)
- Knowledge of cryptocurrency markets and related marketing strategies.
- English TOEIC score of 600+
- Excellent communication and organizational abilities.
- Cross-functional coordination.
- Passionate in Cryptocurrency, Blockchain Technology, Start-Up, FinTech, Digital currency, Tokenization
To ensure professional integrity and compliance with regulatory requirements, all selected candidates are responsible for providing documentation for a comprehensive background check. Depending on the role, this may include:
- Criminal Record Disclosure
- Credit Bureau Report
- Professional Due Diligence & Employment Verification
These checks are conducted after the interview stage and prior to your start date to verify qualifications and suitability for employment. The company shall review all findings fairly and in accordance with applicable laws. Should any information in your report lead to a potential adverse employment decision, the company shall follow the necessary processes before a final determination is made
