Marketing Communications Director

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Planning & Leadership

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Develop and execute a comprehensive 360-degree marketing and communications plan aligned with the hotel's annual KPIs, business objectives, and ultra-luxury positioning.

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Actively participate in the Annual Business Plan process with the MD and ExComm team to ensure marketing strategies support the property's vision and revenue goals.

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Manage the annual MarComm budget, including corporate matrix recharges, focusing on ROI, investment optimization, and resource allocation.

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Track and analyze performance metrics to refine marketing strategies and present results to stakeholders on a monthly, quarterly, and annual basis, ensuring transparency and accountability.

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Conduct market research and monitor industry trends to identify innovative, guest-focused marketing opportunities.

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Act as a Brand Champion, inspiring teams and collaborating with department heads to deliver dynamic guest experiences and evolve marketing strategies through innovation.

Brand Marketing, PR & Communications

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Develop and execute strategic media engagement initiatives including press trips, events, and personalized engagements, to drive brand advocacy, media exposure, and community building.

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Establish and maintain strong relationships with local and international media, influencers, and key opinion leaders to secure impactful editorial coverage across all revenue streams.

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Collaborate with the corporate Brand Marketing and Communications team to craft story angles, produce press releases, and secure global media features.

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Manage PR, marketing, and social media agencies, overseeing RFPs, onboarding, performance tracking, and deliverables.

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Lead crisis communication efforts, ensuring timely and transparent responses to protect the hotel's reputation both online and offline.

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Ensure quality control and proofreading of all marketing materials, maintaining consistency with brand standards and visual identity guidelines.

Integrated Marketing & Content Creation

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Partner with Operations to integrate F&B, Wellness, and Entertainment programming into holistic 360-marketing campaigns that balance tactical objectives with long-term brand goals.

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Drive brand storytelling through editorial content, partnerships, paid media, and public relations aligned with Rosewood's creative direction.

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Plan and oversee content creation – briefing creative agencies, coordinating photo and video shoots, and producing high-quality marketing and social media assets.

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Manage website content and performance with Commercial Directors and the Corporate team, focusing on SEO, user experience, and conversion optimization.

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Integrate social, digital, and traditional media into unified campaigns to deliver cohesive messaging and measurable impact.

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Collaborate with Rosewood's Digital and Marketing teams to execute tactical campaigns, ensuring alignment between brand storytelling and performance-driven objectives.

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Direct social media management, ensuring content quality, performance tracking, and reporting reflect the hotel's ultra-luxury positioning.

Guest Engagement, Partnerships & Revenue Growth

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Develop and oversee CRM and EDM strategies to strengthen guest relationships, enhance personalization, and maximize revenue through targeted campaigns.

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Identify and secure strategic brand partnerships that enhance visibility, co-create unique guest experiences, and generate new revenue streams.

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Collaborate with sister hotels to develop joint marketing initiatives and represent the property at trade shows, exhibitions, client events, and group promotions to build brand synergies.

Internal Communications & Employer Branding

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Support the Talent & Culture team by promoting the hotel's mission through internal campaigns and LinkedIn strategy to boost engagement and attract top talent.

REQUIRED SKILLS AND QUALIFICATIONS

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Minimum of 8 years of experience in luxury marketing and communications, preferably within retail, entertainment, lifestyle, or luxury hospitality sectors.

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Proven track record in leading 360-degree marketing initiatives, including digital marketing, partnerships, social media, and creative campaign development.

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Strong understanding of earned, owned, and paid media channels (both online and offline) and associated tools.

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Proficient in CRM systems, lifecycle marketing strategies, email marketing, website and SEO optimization, and performance analytics.

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Skilled in stakeholder and team management, fostering collaboration to achieve shared business goals.

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Demonstrated ability to influence and negotiate funding, and to pitch compelling business and partnership proposals.

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Expertise in managing media, social, PR, and creative agencies to ensure ROI and performance-driven outcomes.

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Experienced in budget planning, financial accountability, and optimizing resources for maximum impact.

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Adept at identifying marketing opportunities, building strategic partnerships, and driving co-branded initiatives that enhance visibility and create exceptional guest experiences.

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Familiarity with the China market, with the ability to champion marketing strategies that resonate with luxury consumers and drive engagement across the China market.

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Deep understanding of local and feeder markets, leveraging cultural insights and networks to inform strategic marketing decisions.

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Strong analytical skills with the ability to interpret data, generate actionable insights, and develop strategies that achieve business objectives.

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Proven experience in planning and executing high-profile events, managing stakeholders, budgets, and timelines with precision.

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Forward-thinking and resourceful, with the ability to anticipate challenges, propose creative solutions, and adapt to evolving business needs.

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Exceptional attention to detail, organizational skills, and composure under pressure; able to manage multiple priorities while maintaining discretion and confidentiality.

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Excellent storytelling and communication skills with native or near-native fluency in English; additional languages are an advantage.

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Deep knowledge of the luxury travel, hospitality, lifestyle, and entertainment industries, with a passion for creating meaningful guest experiences.

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Adheres to Rosewood's grooming standards, exemplifying professionalism in both appearance and conduct.