Marketing Communications & Services Manager
Job Summary
The Marcom Manager will lead integrated marketing programs across APAC for a foodservice industry client, driving product marketing initiatives, building digital capabilities, and delivering communications that support commercial growth.
Responsibilities
- Develop and execute product marketing plans to drive regional commercial growth
- Translate global product positioning into regionally relevant messaging across all marketing channels
- Collaborate with product line marketing teams to launch products, create collaterals, and develop sales enablement tools
- Coordinate with country teams to prioritize products and ensure local market fit
- Lead the digital marketing strategy for APAC to enhance brand presence and engagement
- Manage and continuously improve the APAC web presence to optimize user experience and lead generation
- Track digital marketing performance metrics and report insights to senior management for informed decision-making
- Build and manage customer and channel partner databases to enable targeted digital communications
- Manage day-to-day relationships with PR, advertising, and creative agencies to ensure aligned messaging and brand consistency
- Write, edit, and distribute press releases, e-newsletters, and corporate communications to engage stakeholders
- Maintain brand standards and corporate identity guidelines across all APAC markets to ensure consistency
- Develop the annual integrated communications plan covering print, digital, and event channels to maximize reach
- Plan, coordinate, and execute regional tradeshows and customer events to enhance brand visibility and customer engagement
- Manage logistics, booth setup, and post-event follow-up for all trade events to ensure smooth execution and lead capture
- Ensure event participation reflects the full brand portfolio to maximize marketing impact
Preferred competencies and qualifications
- Degree in Business, Marketing, or relevant field
- 5-8 years of experience in marketing, brand management, or agency environment, preferably in B2B or foodservice industry
- Proven experience in product marketing, brand management, or integrated marketing communications
- Strong digital marketing skills including SEO/SEM, social media platforms, and marketing automation tools
- Ability to manage a multi-brand portfolio and communicate distinct value propositions for each brand
- Strong writing and editing skills to produce clear and engaging marketing content
- Strong project management and delivery skills to handle multiple simultaneous programs effectively
- Ability to work cross-functionally with sales, product, culinary, and global marketing teams to align strategies
- Experience managing external agencies and vendors to ensure quality and timely deliverables
- Skilled in data analysis to interpret marketing metrics and optimize campaigns
- Ability to travel locally and regionally as required
- Ability to work under pressure and meet deadlines consistently
