Job Purpose
We are looking for a strategic and creative Marketing Communication Manager to lead the marketing communication strategy for BaNANA, Thailand's leading IT retail brand. This role is responsible for developing integrated marketing campaigns, strengthening brand awareness, driving customer engagement, and supporting business growth across both online and offline channels.
The ideal candidate is a strong marketing leader who can translate business objectives into impactful communication strategies while collaborating with cross-functional teams to deliver outstanding customer experiences.
Key Responsibilities
Brand & Marketing Communication Strategy
- Develop and execute integrated marketing communication strategies aligned with business objectives and brand positioning.
- Strengthen BaNANA's brand awareness, customer engagement, and market presence through effective communication campaigns.
- Ensure consistent brand identity and messaging across all customer touchpoints.
Campaign Management
- Lead end-to-end marketing campaigns, including campaign planning, creative development, media execution, and performance evaluation.
- Collaborate with Product, Commercial, Merchandising, Retail Operations, E-Commerce, CRM, and Digital Marketing teams to develop impactful campaigns.
- Manage seasonal campaigns, new product launches, promotional activities, and major sales events.
Content & Creative Management
- Oversee the development of communication materials across online and offline channels.
- Work closely with creative agencies and internal teams to produce engaging content, advertisements, POSM, and marketing assets.
- Ensure all creative executions align with brand guidelines and campaign objectives.
Media & Digital Communication
- Plan and manage communication across digital channels, including social media, website, CRM, email marketing, and in-store media.
- Coordinate with media agencies to optimize media investments and maximize campaign performance.
- Monitor communication effectiveness and recommend optimization strategies based on campaign insights.
Budget & Performance Management
- Manage annual marketing communication budgets and ensure efficient budget utilization.
- Monitor campaign performance through key marketing KPIs and prepare post-campaign analysis.
- Identify opportunities to improve marketing ROI and customer acquisition.
Team Leadership & Stakeholder Management
- Lead, coach, and develop the Marketing Communication team.
- Manage relationships with internal stakeholders, external agencies, media partners, and vendors.
- Foster collaboration across departments to ensure seamless campaign execution.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
- Minimum 7 years of experience in Marketing Communication, Brand Management, Integrated Marketing, or related functions.
- At least 3 years of experience leading a marketing team.
- Experience in Retail, Consumer Electronics, FMCG, E-commerce, or Consumer Goods is highly preferred.
- Strong knowledge of Integrated Marketing Communications (IMC), Brand Strategy, Digital Marketing, and Campaign Management.
- Experience managing marketing agencies and media partners.
- Strong project management and stakeholder management skills.
- Analytical mindset with strong business acumen.
- Excellent communication, presentation, and leadership skills.
- Good command of English, both written and spoken.
Preferred Qualifications
- Experience in omni-channel retail marketing.
- Knowledge of CRM, loyalty programs, customer journey, and performance marketing.
- Familiarity with Google Analytics, Meta Business Suite, and marketing analytics tools.
