Marketing & Communications Manager

Job Responsibilities

. Develop and implement marketing and communications strategies to support the company's business growth and brand positioning.

. Develop the company's presence in the Chinese market and identify potential customers, partners and business opportunities.

. Plan and manage digital marketing campaigns across Chinese social media platforms, including Xiaohongshu, WeChat and Douyin, to increase brand awareness and customer engagement.

. Conduct market and competitor research, with a focus on consumer trends and business opportunities in Singapore andChina.

. Manage content development, social media communications and promotional campaigns across key digital platforms.

. Coordinate with clients, business partners, KOLs, vendors and other external stakeholders on marketing and promotional initiatives.

. Support business development activities, including client engagement, partnership development, proposals and presentations.

. Monitor marketing performance and provide recommendations to management to improve campaign effectiveness and business results.

Education & Experience Requirements

. Bachelor's degree or above in Marketing, Communications, Media, Business, New Media or a related discipline.

. Relevant experience in marketing, digital media, communications, social media management or business development is preferred.

. Familiarity with Chinese digital and social media platforms, particularly Xiaohongshu, WeChat and Douyin.

. Good understanding of the Chinese consumer market and cross-border marketing environment.

. Strong communication, content planning, market research and stakeholder management skills.

. Proficiency in English and Mandarin to support communication with clients and partners in Singapore and China.

. Experience in content creation, short-form video, digital campaigns or KOL collaboration would be an advantage.