Marketing Communications Manager (Urgently)

Business Line: Banking / Financial Services

Key Responsibilities

• Develop and execute marketing and communication strategies to support the banks business goals and corporate image.
• Manage integrated marketing campaigns (online/offline), including digital platforms, advertising, PR, events, and promotional activities.
• Oversee brand management and strategic communication to align with corporate policies
• Build and maintain strong relationships with media, customers, and business partners.
• Analyze market trends, consumer behavior, and insights to refine marketing strategies.
• Measure and report campaign effectiveness, providing recommendations for improvement.
• Lead, coach, and develop the marketing and communication team for high performance.

Qualifications

• Bachelors or Masters degree in Marketing, Business Administration, Communication Arts, or related fields.
• Minimum 710 years of experience in marketing/communications, preferably within banking or financial institutions.
• Strong expertise in Branding, Communication, and Digital Marketing.
• Knowledge of financial marketing regulations and compliance requirements (BOT, SEC, etc.).
• Strong leadership, negotiation, and cross-functional collaboration skills.
• Excellent communication skills in Thai and English (both written and spoken).