Develop and lead the overall marketing communication strategy to ensure brand consistency and support key business goals including product launches, brand campaigns, and seasonal promotions.
Lead team such as Event Marketing, Content Marketing, UX/UI, Digital Marketing and CRM ensuring all strategy and execution to deliver a seamless and consistent brand experience across customer journeys.
Ensure all messaging and creative output across channels (social media, PR, email, website, etc.) reflects the brand's tone of voice, core values, and visual identity.
Collaborate with internal teams and external partners (influencers, media, PR agencies) to amplify brand presence and drive customer engagement effectively.
Manage internal and external communication to maintain a unified brand voice across departments and customer-facing platforms.
Lead regular performance tracking of marketing communication campaigns and generate actionable insights for continuous improvement.
Manage and monitor the marketing communication budget, ensuring effective and efficient use of resources.
Qualifications
Bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field
Minimum of 5 years of experience in Marketing Communication, with at least 2 years in a managerial or team leadership role
Proven experience overseeing key functions including Content, Digital Marketing, Graphic/UX/UI, and Event Management
Strong strategic thinking with a solid background in marketing strategy development and execution
