Marketing & Communications Team Lead

Job Purpose

Marketing & Communication Team Lead leads AWC Hospitality's marketing and communications agenda by shaping brand strategy, strengthening market positioning, and driving integrated marketing, loyalty, digital, and partnership initiatives across the portfolio. The role is responsible for enhancing brand equity, increasing market visibility, expanding customer engagement, and supporting revenue growth through data-driven marketing, strategic communications, industry partnerships, and cross-platform collaborations. Through effective leadership and stakeholder engagement, the role ensures AWC hotels maintain a differentiated market position, maximize the value of the AWC loyalty program, leverage ecosystem synergies across AWC and TCC assets, and deliver impactful marketing programs that drive both commercial and reputational outcomes.

Mandate Scope of Work

Own and Deliver Strategic Marketing, Brand Positioning, and Commercial Visibility Initiatives to Strengthen Market Presence, Enhance Brand Equity, and Drive Direct Revenue Growth Across AWC Hotels.

• Create Omni-Channel strategic marketing plan to enhance brand positioning in both local and global market.
• Increase Brand SOV across key domestic and international media.
• Achieve measurable uplift in brand awareness, sentiment and positioning metrics.
• Improve hotel digital presence quality score and content consistency across global channels.
• Strengthen AWC ranking in key hospitality and destination-related brand indices.
• Ensure growth of web-direct revenue contribution across each hotel brand.
• New Hotel Opening Marketing Plan validated 3 Months prior to opening.

Lead and Execute Strategic Marketing Partnerships, Industry Engagement, and Marketing Activation Initiatives to Elevate AWC Portfolio Visibility, Acquire New Customers, and Drive Sustainable Revenue Growth.

• Deliver commercial and reputational value from industry events, hotel awards and marketing showcases.
• Generate measurable engagement, audience growth and portfolio visibility through partner activations.
• Influence and promote AWC hotels through marketing platforms and industry partners.
• Marketing co-branded event to elevate AWC portfolio positioning and drive revenue.
• Create Affiliate marketing model to grow revenue across hotels and F&B portfolio.

Lead and Deliver Digital Marketing, Demand Generation, and AWC Loyalty Program Growth Initiatives to Increase Customer Engagement, Drive Revenue Conversion, and Strengthen Cross-Platform Synergies Across AWC and TCC Assets.

• Improve digital campaign effectiveness with measurable YoY increases in reach, traffic, and conversion.
• Strengthen customer engagement through data-driven content, targeting and personalization via AWC Loyalty Program.
• Increase AWC Loyalty Program visibility and member engagement to drive synergies among AWC and TCC assets.
• Creation and execution of AWC Loyalty Program Marcomm plan to grow loyalty customers.