Marketing & Creative Executive

Responsibilities

Brand & Creative Design

- Design restaurant menus, promotional flyers, posters, banners, digital advertisements, and in-house marketing materials.

- Create marketing assets for social media, website, email campaigns, and print.

- Ensure all marketing materials align with the company's brand guidelines.

- Coordinate photography and videography for marketing campaigns.

Digital Marketing

- Manage and grow the company's social media platforms (Facebook, Instagram, TikTok, LinkedIn, Google Business Profile).

- Plan and execute monthly content calendars.

- Create engaging social media posts, reels, and short-form videos.

- Monitor social media performance and respond to customer enquiries where appropriate.

- Work with influencers and media partners to increase brand awareness.

Website Management

- Update hotel room promotions, restaurant menus, bar offers, and event packages on the company website.

- Ensure website content remains current and accurate.

- Coordinate with external web developers when required.

- Improve website content for better search engine visibility (SEO).

Hotel, Restaurant & BarMarketing

- Develop and execute marketing campaigns to increase:

- Hotel room bookings

- Restaurant reservations

- Bar patronage

- Weekend and festive sales

- Launch seasonal and festive promotions throughout the year.

Event Marketing

Promote the venue for below:

- Corporate functions

- Weddings

- Birthday celebrations

- Private dining

- Product launches

- Networking events

- Responsibilities include:

- Creating event brochures and promotional materials

- Developing event packages

- Generating event enquiries through digital marketing campaigns

- Supporting sales initiatives for event bookings

Content Creation

- Produce photography and video content for social media and marketing campaigns.

- Write engaging captions, website content, newsletters, EDMs, and promotional copy.

- Maintain a library of marketing assets for future campaigns.

Marketing Administration

- Monitor campaign performance and marketing budgets.

- Prepare monthly marketing reports with insights and recommendations.

- Coordinate with printers, agencies, media partners, and suppliers.

Job Requirements

Education

Diploma or Degree in Marketing, Mass Communication, Hospitality, Graphic Design, Business, or a related discipline.

Experience

2-5 years of relevant marketing experience.

Hospitality, hotel, F&B, lifestyle, or tourism industry experience is preferred.

Technical Skills

Adobe Photoshop

Adobe Illustrator

Canva

CapCut, Adobe Premiere Pro, or equivalent video editing software

WordPress or other CMS platforms

Meta Business Suite

Google Analytics (preferred)

Basic SEO knowledge

Microsoft Office / Google Workspace

Personal Attributes

Creative with strong visual design skills

Excellent written and verbal communication

Self-motivated and able to work independently

Strong organizational and project management skills

Passion for hospitality and customer experience