Lead analytics initiatives leveraging Modern Trade shopper and consumer insight data to deliver actionable insights that enhance marketing effectiveness and operational efficiency.
Key Responsibilities:
- Formulate and implement an end-to-end analytics roadmap built on an integrated data platform to enhance marketing performance, CRM initiatives, customer retention, and operational effectiveness
- Build and deploy analytical frameworks and models that generate actionable insights into customer behavior, product performance, and evolving market dynamics
- Lead and coach a team of data analysts in evaluating internal data, market movements, and competitor information while improving data collection processes and reporting standards
- Perform advanced statistical and quantitative analysis to drive optimization of pricing strategies, inventory planning, and promotional effectiveness
- Oversee the integration of data from diverse sources and collaborate closely with marketing and sales teams to deliver analytical insights that support strategic decision-making
- Discover opportunities to strengthen customer segmentation, personalization strategies, and overall customer experience through data-driven insights
- Translate analytical outcomes into clear dashboards (concept), reports, and visual storytelling for senior management and key stakeholders
- Present complex data findings in a concise and persuasive manner, providing strategic recommendations that influence business direction and decision-making
Qualifications:
- Bachelor's or master's degree in Statistics, Data Science, Economics, Computer Science, or a related field
- 8+ years of experience in analytics, data science, or business intelligence within FMCG and retail industry are preferred and/or career background in market research firm is a plus.
- Possess a solid foundation in statistics and practical experience with statistical software (such as Power BI, Excel, SPSS, SAS)
- Demonstrate effective communication skills, interpersonal skills and presentation capabilities, adept at simplifying complex data insights for non-technical stakeholders
- Strong leadership skills with a proven ability to lead and inspire a team of analysts in a dynamic environment
- Strategic thinking and problem-solving skills with a focus on driving business value
