Our client is a rapidly growing international technology events organization that delivers large-scale conferences and industry gatherings across emerging technology sectors. Their events bring together senior executives, founders, investors, innovators, and global media, providing a platform for networking, knowledge sharing, and business collaboration.
As the business continues to expand globally, they are looking for a Marketing Data Specialist to support data-driven marketing initiatives and optimize audience engagement across multiple international events.
Key Responsibilities
Marketing Analytics & Reporting
- Design, develop, and maintain automated marketing dashboards using tools such as Looker Studio, Tableau, Power BI, or similar platforms.
- Monitor and analyze campaign performance across digital marketing channels, including paid advertising, social media, and email marketing.
- Evaluate campaign effectiveness by tracking customer acquisition, registration funnels, marketing ROI, and conversion metrics.
- Perform post-campaign analysis to identify trends, uncover optimization opportunities, and recommend improvements for future marketing initiatives.
CRM & Audience Segmentation
- Manage and maintain large marketing databases, ensuring data quality, accuracy, and compliance with relevant privacy regulations such as GDPR and PDPA.
- Develop audience segmentation strategies using customer behaviour, historical engagement, demographic data, and industry insights to improve campaign targeting.
- Support the integration and synchronization of CRM platforms, marketing automation systems, and event management tools.
Marketing Performance & Conversion Optimisation
- Manage marketing tracking implementation using Google Analytics 4 (GA4), Google Tag Manager (GTM), tracking pixels, and other analytics tools to ensure accurate campaign attribution.
- Partner with the growth marketing team to execute A/B testing for landing pages, digital advertisements, and email campaigns, using data to improve conversion rates.
- Analyze and optimize the end-to-end customer journey, identifying opportunities to increase engagement, registrations, and overall marketing performance.
Requirements
Experience
- 2–4 years of experience in Marketing Analytics, Growth Marketing, Digital Marketing Analytics, CRM Analytics, or a related field.
- Experience supporting large-scale events, B2B marketing, technology companies, SaaS businesses, or other high-growth organizations is highly desirable.
- Exposure to emerging technology sectors such as AI, Web3, blockchain, fintech, or similar industries would be an advantage.
Technical Skills
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Proficiency with data visualization tools such as Looker Studio, Tableau, Power BI, or equivalent platforms.
- Experience working with CRM and marketing automation platforms, including HubSpot, Salesforce, or similar systems.
- Basic to intermediate SQL skills for querying and analyzing marketing data would be an advantage.
Soft Skills
- Strong analytical mindset with the ability to translate complex datasets into clear, actionable business insights.
- Excellent communication and stakeholder management skills.
- Highly organized with exceptional attention to detail.
- Self-motivated and comfortable working in a fast-paced, collaborative, and deadline-driven environment.
- Proactive problem solver with a continuous improvement mindset.
