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life at bearhouse and sunsu

Marketing Department Manager - CRM Specialist (SUNSU)

3-5 Years
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  • Posted 4 months ago
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Job Description

Responsibilities:

  • Develop and execute CRM strategy (Retail/FMCG).
  • Manage customer data, segmentation, and analysis for insights.
  • Plan and implement targeted CRM campaigns across channels.
  • Oversee automated CRM programs and customer journeys.
  • Collaborate with Sales, Product, and IT for customer experience.
  • Monitor, analyze, and report on CRM campaign performance.
  • Manage CRM budget.
  • Stay updated on Retail/FMCG CRM trends.
  • Potentially manage a CRM team.

Qualifications :


  • Bachelor's in Marketing, Business, or related.
  • 3+ years CRM marketing experience (Retail/FMCG preferred).
  • Strong CRM principles and tech knowledge.
  • Excellent analytical and communication skills.
  • Experience with segmentation, targeting, and personalization.
  • Growth Mindset

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Job ID: 138018029