Marketing Director (BEARHOUSE BRAND)

Responsibilities

Marketing & Strategy

• Develop and execute marketing strategies across online/offline channels with clear KPIs and budget management
• Plan promotional programs, forecast demand, and collaborate with operations/design teams
• Analyze sales data, customer insights, and market trends to optimize campaigns and drive brand awareness
• Manage media agencies and in-store communications to ensure alignment with business goals

People Management

• Structure and lead the marketing team with clear OKRs and performance metrics
• Build team capabilities, streamline workflows, and foster organizational values
• Monitor progress and remove obstacles to achieve company objectives

Requirements:

• Proven experience in marketing strategy and team leadership
• Strong analytical skills with data-driven decision making
• Excellent project management and stakeholder coordination
• Budget management and agency relations experience

Qualifications:

• Bachelor's degree or higher in Marketing or related field
• 5+ years of experience in marketing strategy and execution
• Proven background in Marketing/Agency or Brand management
• Demonstrated team management and leadership experience
• Strong market analysis, communication, and stakeholder coordination skills
• Experience with KPI management and performance tracking
• Proficient in MS Office/Google Drive (graphic design skills a plus)