Marketing Director (Marketing Technology & Loyalty )
Position Summar
yThe Marketing Director – Marketing Technology & Loyalty will lead the transformation of Lotus's customer engagement ecosystem through data, digitalization, and marketing technology innovation. This role is responsible for developing and executing customer loyalty, CRM, personalization, and digital marketing capabilities to enhance customer lifetime value, retention, and engagement across all channels
.The successful candidate will drive the marketing technology roadmap, strengthen loyalty program effectiveness, leverage customer data for personalized experiences, and accelerate business growth through data-driven campaigns and omnichannel customer journeys
.This role will partner closely with Commercial, Digital, E-commerce, Data Analytics, IT, Customer Experience, and External Partners to create a best-in-class customer loyalty platform
.
Key Responsibilitie
s:Marketing Technology Leadersh
- ipDevelop and execute the Marketing Technology (MarTech) strategy aligned with Lotus's commercial and customer growth objective
- s.Lead the evolution and optimization of CRM, Customer Data Platform (CDP), Marketing Automation, Mobile App, Customer Analytics, and Personalization capabilitie
- s.Drive digital transformation initiatives to improve marketing efficiency, customer acquisition, retention, and engagemen
- t.Evaluate, implement, and manage marketing technology solutions, vendors, and strategic partnership
- s.Ensure seamless integration between customer data, loyalty systems, digital channels, and business platform
s.Loyalty & Customer Engageme
- ntLead the strategy and execution of customer loyalty programs to increase member acquisition, retention, frequency, and spen
- d.Design innovative loyalty propositions, rewards mechanisms, partnerships, and member benefit
- s.Develop customer lifecycle and loyalty campaigns using data-driven insights and personalizatio
- n.Drive customer engagement through omnichannel experiences including app, website, email, SMS, social, and in-store touchpoint
- s.Monitor loyalty program performance and continuously optimize customer value proposition
s.CRM & Personalizati
- onBuild a world-class CRM capability leveraging customer segmentation, AI, predictive analytics, and personalizatio
- n.Establish customer journey frameworks and automated campaign program
- s.Maximize effectiveness of targeted marketing campaigns by utilizing customer behavior and transaction dat
- a.Drive customer lifetime value through retention, cross-selling, upselling, and reactivation initiative
s.Data & Analyti
- csChampion customer-centric decision-making through data and analytic
- s.Translate customer insights into actionable marketing strategies and commercial opportunitie
- s.Define KPIs and dashboards to measure campaign effectiveness, loyalty performance, customer retention, and business impac
- t.Collaborate with Data Science and Analytics teams to develop advanced customer models and predictive capabilitie
s.Leadership & Stakeholder Manageme
- ntLead and develop high-performing teams across Loyalty, CRM, MarTech, and Customer Analytic
- s.Partner with senior business leaders to align customer engagement strategies with business prioritie
- s.Manage relationships with technology vendors, agencies, and strategic partner
- s.Foster an innovative, customer-obsessed, and data-driven cultur
e.
Qualificatio
ns:Educat
- ionBachelor's degree in Marketing, Business Administration, Data Analytics, Information Technology, or related fie
- ld.MBA or Master's degree preferr
ed.Experie
- nce12+ years of experience in Marketing, CRM, Loyalty, Digital Marketing, MarTech, or Customer Engageme
- nt.At least 5 years of leadership experience managing large-scale teams and transformation initiativ
- es.Proven experience in retail, e-commerce, consumer, loyalty platforms, fintech, telco, or customer ecosystem business
- es.Strong track record in developing and scaling loyalty programs and customer engagement platfor
ms.
