Role & Responsibility:
Business Strategy and Direction
- Formulate comprehensive marketing strategies across Online, Offline, In-store, and Trade Plan channels, including brand-building initiatives and corporate communication directions aligned with retail group objectives.
- Analyze market trends, competitors, and consumer behavior to design marketing strategies that effectively address customer needs and enhance market share.
- Develop integrated marketing communication (IMC) strategies covering Online, Offline, In-store, and Trade Plan activities to ensure consistent and impactful brand messaging.
Performance Management and Operational Excellence
- Define and manage the marketing budget to ensure cost efficiency and maximize ROI / ROMI.
- Lead and develop teams in Brand Strategy, Marketing Analytics, and Marketing Communication to achieve departmental goals and deliver strategic outcomes.
- Oversee, monitor, and evaluate marketing campaigns and brand communications across all channels.
- Promote the use of data-driven marketing to support strategic decision-making and optimize performance.
Innovation and Brand Development
- Develop strategic marketing campaigns to strengthen brand engagement and customer loyalty.
- Drive digital transformation by leveraging technology and digital platforms to enhance the customer experience within the convenience store business.
- Foster strategic partnerships to create new business opportunities and expand market presence.
People and Organizational Development
- Manage team performance to align with departmental and organizational objectives.
- Build and nurture a team with strong strategic thinking and professional marketing management capabilities.
- Cultivate a performance-driven and continuous learning culture that empowers teams to achieve sustainable growth and innovation.
Qualification:
- Bachelor's or Master's degree in Marketing, Business Administration, Marketing Communications, Economics, or a related field.
- Minimum 1215 years of experience in marketing management, brand building, or strategic marketing in Retail, FMCG, or Convenience Store businesses.
- Proven track record of at least 5 years in managerial or leadership roles, overseeing cross-functional marketing teams.
- Strong expertise in Brand Management, Marketing Analytics, Digital Marketing, and Customer Insights, with the ability to translate insights into effective strategies that drive business growth.
