Marketing Executive (anello and New Premium Brand)

Role Overview

The Marketing Executive will be responsible for executing marketing initiatives for anello and another new premium brand, across both online and offline channels. This role requires a highly organized, creative individual with a strong sense of fashion and brand aesthetics, as well as hands-on experience in KOL/influencer coordination, artwork briefing, and promotional campaign execution.

Key Responsibilities

1. Marketing Execution (Online & Offline)

· Support and execute marketing campaigns across digital platforms, offline platforms, retail stores (Free Standing &shop in shop) and events

· Coordinate with internal teams and external agencies to ensure smooth campaign rollout

· Assist in new collection launches, seasonal campaigns, and promotional activities

· Ensure consistent brand messaging and visual identity across all touchpoints

2. KOL & Influencer Management

· Identify, Initiate, coordinate, and manage relationships with KOLs, influencers, and content creators

· Support campaign seeding, briefing, and content follow-up

· Monitor and evaluate KOL performance and campaign effectiveness

· Stay updated on influencer trends, especially within fashion and lifestyle segments

3. Creative & Artwork Development

· Prepare clear and effective artwork briefs (AW briefs) for graphic designers

· Collaborate with graphic designers & visual merchandiser to ensure outputs align with brand direction

· Review and provide feedback on marketing materials including social content, visuals, and in-store assets

· Maintain strong attention to detail in visual storytelling and brand aesthetics

4. Promotions & Campaign Mechanics

· Assist in developing promotion mechanics (e.g., discounts, bundles, GWP, collaborations) aligned with campaign objectives

· Coordinate execution across channels including e-commerce, social media, and department stores

· Coordinate with internal & external team to ensure that all promotions operate and execute effectively

· Ensure all promotional materials and communications are accurate and timely

5. Digital & Content Support

· Support day-to-day management of social media platforms and content calendars

· Coordinate content creation and posting schedules

· Monitor engagement and provide insights for improvement

6. Market & Trend Awareness

· Stay up to date with fashion trends, consumer behavior, and competitor activities

· Bring fresh, creative ideas to campaigns and content development

Qualifications

· Bachelor's degree in Marketing, Communications, Fashion, or related field

· 2-4 years of experience in marketing, preferably in fashion, retail, or lifestyle brands

· Experience working with KOLs/influencers and campaign execution is a plus

· Understanding of creative processes and artwork briefing

• · Familiarity with digital marketing and social media platforms