Key responsibilities:
Maintain brand identity and ensure consistency across all platforms.
Support the execution of annual brand strategy and marketing calendar.
Monitor market trends, consumer behavior, and competitor activities.
Plan and execute 360 marketing campaigns (digital + offline).
Coordinate with creative agencies for key visuals, videos, and content.
Track campaign performance and optimize for better ROI.
Assist in content planning for social platforms (FB, IG, and TikTok).
Manage social content timeline, posting, copywriting, and coordination.
Work with digital team/agency on ads, retargeting, and performance reports.
Ensure strong online presence for product launches.
- Influencer / KOL Marketing / Partnership
Find and coordinate with influencers, Partnership , baristas, and creators who fit Breville's premium positioning.
Manage contracts, briefing, product seeding, and content approval.
Track influences KPI performance and high-quality content delivery.
- Product Launch & Retail & Trade Marketing
Manage POSM creation (banners, stands, shelf-talkers, wobblers).
Coordinate in-store display updates for modern trade & specialty retailers.
Support demo programs, workshops, and retail events.
- Event & Activation Support
Help plan and execute brand events, coffee workshops, and product demos.
Manage logistics, vendor coordination, and materials preparation.
Prepare weekly/monthly reports on campaign performance, digital insights, influencer results, and competitor movements.
Provide recommendations based on data and consumer feedback.
Requirements
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 1-3 years of experience in marketing, brand management, or trade marketing
- Experience in FMCG, consumer electronics, appliances, or retail marketing is an advantage
Skills & Competencies
- Strong coordination and project management skills
- Good understanding of marketing principles, campaign execution, and consumer insights
- Ability to analyze basic sales and marketing performance data
- Proficient in Microsoft Office (Excel, PowerPoint); experience with marketing tools is a plus
- Strong communication skills in both written and verbal English (Thai mandatory if applicable)
Personal Attributes
- Highly organized with strong attention to detail
- Proactive, hands-on, and able to manage multiple tasks simultaneously
- Good team player with the ability to work cross-functionally
- Creative mindset with a willingness to learn and adapt
Benefits
Bonus, Provident Fund, and Group Insurance
