Support product marketing activities of the assigned business unit (BU)
Key supporting activities include identifying opportunities, specifying products, pre-launch, launch and post-launch activities
Summary Of Functional Duties & Responsibilities
Support to plans and prepares new product launch collaterals and product marketing plans of the assigned business unit (BU)
Conduct market analysis, market segmentation, SWOT analysis, competitive intelligence, Win/Loss analysis, positioning and develop marketing Strategy to align with Sysmex/ SAP Strategy
Support scientific promotional activities such as publish papers with reference customers sites, organize seminars & symposium with KOLs at the local / international meeting
Collaborate marketing activities with business partners / STH Direct Sales and support them to achieve Business goal and support local and regional study to align with RHQ if needed
Support the product registration activities to get the Thai FDA license and other certificate as need
Collaborate & harmonize the marketing activities with AP regional marketing team
