We're hiring: Marketing Executive (Cosmetics)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Support execution of integrated marketing campaigns for BSC Cosmetics across online and offline channels, ensuring brand consistency and commercial impact.
- Coordinate with appointed marketing agencies (creative, media, digital, PR, influencer) to brief, develop, and execute campaign materials aligned with brand strategy.
- Assist in developing campaign concepts, content direction, and key communication messages in collaboration with Brand Manager.
- Manage campaign calendar including product launches, promotional campaigns, seasonal activations, and retail events.
- Coordinate production of marketing assets including KV, POSM, social media content, video materials, in-store displays, and promotional visuals.
- Work closely with Sales and Trade Marketing teams to ensure timely rollout of marketing campaigns across retail and distribution channels.
- Monitor digital performance metrics including engagement, reach, conversion, and campaign effectiveness; prepare performance reports and improvement recommendations.
- Support influencer collaborations and KOL partnerships including briefing, content alignment, and performance tracking.
- Ensure all marketing materials comply with cosmetic product claims, regulatory requirements, and brand guidelines.
- Conduct competitor monitoring on campaigns, pricing communication, and social media trends to identify new opportunities.
- Track marketing budget utilization, PR management, and campaign cost control in coordination with Finance.
- Assist in preparing campaign recap presentations, management reports, and brand review materials.
Qualifications:
- Bachelor's degree in Marketing, Communication Arts, Business Administration, or related field.
- 24 years of experience in marketing, brand communication, or campaign coordination within cosmetics, beauty, FMCG, or lifestyle industries.
- Experience working with marketing agencies and managing campaign execution timelines.
- Strong understanding of social media platforms, digital marketing trends, and beauty consumer behavior.
- Good organizational and project coordination skills.
- Analytical mindset with ability to interpret marketing performance metrics.
- Strong communication and presentation skills.
- Proficient in Microsoft Office (Excel, PowerPoint).
- Fluent in Thai; English proficiency is an advantage.
- Passionate about cosmetics, beauty trends, and consumer engagement.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
