Marketing Executive (Experiential Marketing)

A Creative agency is hiring for the profile of Marketing Executive (Experiential Marketing).

Location: Mumbai

Experience: 1-4 years

Responsibilities

1. Marketing Support

○ Assist in research, ideation, curating, and outreach to brands, communities, individuals and implementing marketing plans aligned with the firm's goals and objectives.

○ Support the team in identifying market trends, competitive insights, and opportunities for growth.

○ Identify opportunities for brand partners to participate on-ground at relevant festivals, summits, awards

2. Brand Coordination

○ Collaborate with internal teams to maintain brand consistency across all marketing materials.

○ Assist in creating marketing collateral, including presentations, brochures, and monthly campaigns

3. Digital Marketing

○ Curating Conceptual digital campaigns and supporting the team in the output for the same across internal pages as well as concepts for brand partners.

○ Assist in identifying the right digital amplification platforms and partnerships

4. Content Development

○ Coordinate the creation of engaging content, including blogs, articles, and social media updates. ○ Collaborate with team members to ensure content aligns with the firm's brand and messaging

5. Campaign Execution

○ Assist in planning and executing multi-channel marketing campaigns.

○ Track and report the performance of campaigns to ensure goals are met

6. Event Coordination

○ Support the promotion of firm and brand events, pop-ups and campaigns.

○ Help identify and secure opportunities for brand sponsorships and partnerships to increase visibility and credibility

7. Market Research

○ Conduct basic market research to understand client needs and industry trends.

○ Provide insights to the team to inform marketing strategies across verticals

8. Team Collaboration

○ Work closely with the marketing and PR teams to align efforts and achieve common goals.

○ Support client campaigns and ensure cohesive messaging across platforms

9. Administrative Tasks

○ Manage marketing calendars, track deadlines, and organize materials for campaigns.

○ Assist in managing budgets for campaigns and events, ensuring resource efficiency

Qualifications

● Bachelor's degree in Marketing, Communications, or a related field.

● At least 1+ year of relevant experience in marketing or communications.

● Basic understanding of digital marketing tools and platforms, such as social media, Google Analytics, and content management systems.

● Strong written and verbal communication skills with attention to detail.

● Ability to multitask and prioritize tasks in a fast-paced environment.

● Enthusiastic, creative thinker with a willingness to learn and contribute to team success.