We Are
YouTrip is a Southeast Asian financial technology company dedicated to creating the next-generation of digital financial services for consumers and businesses. In 2018, we launched the region&aposs first and leading multi-currency payment app.
With our consumer and corporate products, YouTrip and YouBiz, we empower users with the most affordable and convenient financial innovations. YouTrip is a Major Payment Institution licensed by the Monetary Authority of Singapore (MAS), and owns principal memberships and issuing licenses with two of the largest card schemes, MasterCard and Visa.
YouTrip has been recognised by industry experts, winning awards for FinTech Employer of the Year by MAS and Singapore Fintech Association (SFA), Most Innovative FinTech Company in Southeast Asia and Best SME Finance Management Platform from APAC Insider&aposs 2023 Singapore Business Awards. We were also recently recognised as one of the Top Startups in Singapore by LinkedIn, further cementing our position as a leading fintech company in the region.
Our culture is entrepreneurial, open & inclusive, and teamwork-oriented. We are looking for talents with the aspiration to thrive in a rapidly growing business in the exciting FinTech space.
You Will
- Formulate and execute a social strategy across Instagram, TikTok, Facebook and other platforms that is aligned with YouTrip&aposs unique brand voice and objectives.
- Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand&aposs connection with its audience
- Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
- Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels
- Be responsible for driving organic performance such as platform growth and engagement across key social media channels
- Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
- Provide reporting and analysis of platform performance and optimise content through data-driven insights
- Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users
Requirements
- A social native - You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
- A creative storyteller - You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content
- A content creation expert - You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
- A fearless self-starter - You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media
- Data-driven - You have a detailed understanding of social analytics and ability to synthesise data into actionable insights
