Marketing Growth Manager

About the Role

We are looking for a Marketing Growth Manager to accelerate customer acquisition and sustainable business growth across multiple international markets. You will lead data-driven growth initiatives by optimizing marketing channels, improving conversion funnels, scaling customer acquisition, and identifying new growth opportunities.

As part of an AI-powered beauty e-commerce company, you will work closely with Marketing, Product, BI, Creative, Engineering, and AI teams to drive measurable business impact through experimentation, analytics, and performance marketing.

Responsibilities:

Growth Strategy & Customer Acquisition

• Develop and execute growth marketing strategies to drive customer acquisition, revenue growth, and business expansion across multiple international markets.
• Identify new growth opportunities through experimentation, market research, customer insights, and emerging digital channels.
• Own growth initiatives across the entire acquisition funnel while continuously improving marketing efficiency and return on investment.

Performance Marketing

• Plan, execute, and optimize performance marketing campaigns across Search, Social, Display, Affiliate, Influencer, and other digital acquisition channels.
• Own the full campaign lifecycle, including strategy, campaign setup, execution, optimization, measurement, and reporting.
• Manage advertising budgets efficiently to maximize ROAS, CAC, and overall marketing performance.

Conversion Rate Optimization & Experimentation

• Design and execute A/B tests across advertisements, landing pages, customer journeys, and conversion funnels.
• Analyze customer behavior to identify friction points and improve conversion rates.
• Continuously optimize website and campaign performance through data-driven experimentation.

Analytics & Performance Insights

• Monitor and analyze campaign performance using marketing and business metrics.
• Translate complex data into actionable insights and strategic recommendations.
• Build dashboards and generate regular reports to communicate growth performance and key learnings to stakeholders.

Cross-functional Collaboration

• Collaborate with Content, Product, BI, Engineering, and AI teams to develop high-performing campaigns and customer experiences.
• Partner with Product teams to improve user journeys, conversion funnels, and customer engagement.
• Support company-wide growth initiatives through data-driven decision making.

Process Improvement & Scalability

• Develop scalable growth processes, marketing playbooks, and Standard Operating Procedures (SOPs) to improve operational efficiency.
• Identify opportunities to automate workflows using AI tools and marketing technologies.
• Continuously evaluate new platforms, technologies, and best practices to improve marketing performance and scalability.

Qualifications:

• Minimum 5 years of experience in Growth Marketing, Performance Marketing, Digital Marketing.
• Proven experience managing multi-channel digital marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other paid acquisition channels.
• Strong understanding of customer acquisition strategies, growth funnels, conversion optimization, and digital marketing analytics.
• Experience managing significant advertising budgets while achieving acquisition, revenue, and ROI targets.
• Strong analytical skills with the ability to interpret marketing data and make data-driven decisions.
• Hands-on experience with A/B testing, conversion rate optimization (CRO), attribution, and marketing experimentation.
• Experience using analytics and reporting tools such as Google Analytics (GA4), Looker Studio, Mixpanel, Amplitude, or similar platforms.
• Familiarity with marketing automation, CRM, and customer lifecycle concepts is a strong advantage.
• Comfortable working with AI-powered tools to improve marketing productivity, campaign optimization, content generation, customer insights, and workflow automation.
• Excellent project management skills with the ability to prioritize multiple initiatives in a fast-paced startup environment.
• Strong collaboration and stakeholder management skills, with experience working cross-functionally across Marketing, Product, BI, Engineering, Creative, and AI teams.
• Excellent written and verbal communication skills in English, with the ability to work effectively in a global and multicultural environment.
• Self-motivated, proactive, highly organized, and results-oriented, with a strong ownership mindset.

What You Will Gain by Working at SkinSeoul

• Be at the forefront of a company pioneering and disrupting the ecommerce and skincare industry with advanced AI technology
• Be part of the growth story and boost your career by joining an ambitious and fast growing company
• Thrive in a dynamic environment and challenge yourself to solve unique business problems
• Work in an international work environment with a flat organization

About SkinSeoul

At SkinSeoul we stand at the unique intersection of AI, e-commerce, and beauty. We are disrupting the B2C e-commerce market in skincare and our vision is to be become the #1 skincare company globally. Also, we are expanding into the B2B segment, with a strategic focus on brand partnerships to create long-term, mutually beneficial collaborations.

Starting with K-Beauty, we have leveraged advanced AI technology to launch the world's largest Korean skincare store, with products at affordable prices, and a leading customer experience SkinSeoul is an equal opportunity employer committed to fostering an inclusive, innovative, and learning environment with the best employees. We provide equal employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, as required by applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.