Marketing Influencer Executive
This role builds and grows the online presence of our brands — planning and running social media content and influencer campaigns that raise awareness, drive engagement, and turn audiences into customers across all platforms.
Responsibilities
Influencer & KOL Marketing
- Research, identify, and recruit influencers and KOLs that fit each brand's identity and campaign objectives.
- Coordinate content production with creators to ensure on-time, on-brand delivery.
- Oversee campaign execution end to end, ensuring deliverables and deadlines are met.
- Coordinate across marketing, e-commerce, and brand teams to align campaigns with wider marketing plans.
Campaign Planning & Execution
- Develop content ideas, and storylines that resonate with target audiences.
- Collaborate with the creative team to produce engaging assets aligned with brand guidelines.
- Ensure all content meets brand, quality, and compliance standards before publishing.
- Set up campaign activity to support brand (Store activity, Influencer activity)
Social Media Management
- Plan, create, and schedule content calendars across all brands and platforms (Facebook, Instagram, LINE).
- Grow followers, reach, and engagement while maintaining a consistent brand voice across channels.
Performance Tracking & Reporting
- Track and analyze content and campaign performance (reach, engagement, conversion, and ROI).
- Prepare regular reports and share insights and learnings to improve future campaigns.
- Plan and manage social media and influencer budgets across brands, monitoring spend against plan.
- Coordinate quotations, contracts, purchase orders, invoices, and payments with creators, agencies, and finance.
- Optimize spend across influencers, content, and paid media to maximize performance and ROI.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 1–3 years of experience in social media management, influencer/KOL marketing, or digital marketing (agency or brand side).
- Hands-on knowledge of major social platforms (Facebook, Instagram, TikTok, YouTube, X/Twitter, LINE) and their content best practices.
- Proven track record of planning and running social and influencer campaigns that grew reach and engagement.
- A strong network of, or the ability to build relationships with, influencers, KOLs, agencies, and MCNs.
- Creative eye for content, with strong copywriting and storytelling skills.
- Comfortable with social analytics and reporting tools, and able to turn data into actionable insights.
- Familiarity with content creation, editing, and scheduling tools (e.g., Canva, CapCut, Meta Business Suite).
- Working knowledge of how to use AI tools to speed up content creation and workflows.
- Excellent communication, negotiation, and interpersonal skills.
- Organized, proactive, and results-driven, with the ability to manage multiple brands and deadlines.
- Fluent in Thai and English.
