Search by job, company or skills

Marketing Lead, Regional Credit

MoNeed
8-10 Years
Singapore
  • Posted 2 months ago
  • Be among the first 10 applicants

Job Description

Job Description

  • Lead and mentor regional and local marketing teams across SEA, driving integrated marketing strategy covering campaigns, digital growth, brand, and community in alignment with business targets.
  • Own end-to-end planning and execution of regional marketing campaigns (product launches, seasonal and tactical campaigns), including narrative development, GTM framework, and cross-channel rollout.
  • Develop and optimize integrated media strategies across paid, owned, and earned channels to drive external traffic, user acquisition, engagement, and revenue growth.
  • Collaborate with internal stakeholders in performance marketing initiatives (Meta, Google, TikTok, affiliates, programmatic), ensuring strong budget allocation, CAC efficiency, and ROI optimization.
  • Champion brand positioning and messaging consistency across markets, ensuring cohesive brand expression across digital platforms, retail touchpoints, partnerships, and campaigns.
  • Lead content strategy, community engagement initiatives, and influencer/creator collaborations to strengthen brand presence and audience connection.
  • Monitor campaign and channel performance metrics, establish reporting dashboards, and translate insights into actionable optimizations and growth strategies.
  • Collaborate closely with product, commercial, retail, and country teams to ensure marketing initiatives support overall business objectives and market expansion plans.
  • Manage and evaluate external agencies and partners (creative, media, PR, influencer) to ensure high-quality and timely execution.
  • Drive continuous improvement in marketing processes, team capability, and cross-market alignment to enhance regional efficiency and impact.

Requirements

  • Minimum 8 years of experience in integrated marketing, growth marketing, or campaign leadership roles.
  • Proven experience leading regional campaigns across multiple SEA markets.
  • Strong hands-on understanding of digital performance marketing and media mix optimization.
  • Experience driving external traffic growth and improving marketing ROI.
  • Strong brand-building experience with ability to balance strategic positioning and performance outcomes.
  • Experience managing cross-country teams and external agencies.
  • Data-driven mindset with ability to translate insights into actionable marketing strategies.
  • Excellent stakeholder management and communication skills.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Job ID: 145500935

Last Updated: 21-07-2026 05:33:37 PM
Homejobs in SingaporeMarketing Lead, Regional Credit

Similar Jobs

APAC Clinical & Specialty Solutions Marketing Lead, EM and EN

Johnson & Johnson
J
Singapore

Skills:

tactical planning , Data-Driven Decision Making, Business Valuations, Go-to-Market Strategies, Brand Positioning, Cross-Functional Collaboration, business alignment, Digital Strategy Execution, Product Improvements, Strategic Thinking, Brand Marketing, Product Development Lifecycle, Process Improvements, Problem Solving, Market Research, Negotiation, Financial Analysis, Technical Credibility, Industry Analysis, Business Storytelling, Product Portfolio Management, customer intelligence, Product Strategies, Data Analysis

Marketing Lead (Web3 Accelerator)

hyphen connect
Singapore

Skills:

Marketing, go-to-market strategies, launch execution, Stakeholder Management, narrative positioning, Brand Strategy

Marketing Lead (MBA & EMBA English Programmes), MBA Programmes Office

National University Of Singapore
Singapore

Skills:

Marketing Automation, Data Analytics, SEO, Digital Marketing, Content Strategy

Performance Marketing Lead

EPOS
Singapore

Skills:

retargeting , Google Tag Manager, SEO, Performance marketing, Paid social, Marketing automation tools, Meta, Display advertising, CRM platforms, Growth marketing, Google Analytics GA4, TikTok, Attribution models, Linkedin, Google Ads, Conversion rate optimization, Looker Studio, Digital Marketing, Sem

Performance Marketing Lead

Circles
Singapore

Skills:

Data Integration, Google Analytics, Performance Marketing, Meta Ads, Google Data Studio, Youtube, Conversion Rate Optimization, Growth Marketing, Looker, Programmatic, MarTech Tools