About DSGPay
DSGPay is a fast-growing fintech company and global payment solutions provider that enables individuals and businesses to seamlessly send and receive money across borders. Established in Singapore in 2014, DSGPay holds regulatory licenses to operate in key markets, including Australia, Hong Kong, and Thailand. With a strong focus on security, reliability, and ease of use, DSGPay specialises in facilitating efficient and secure money transfers across Oceania, Asia, the UK, EU, and USA.
Role Overview
The Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and growth for DSGPay's cross-border payment solutions. Working on-site and closely with internal teams, this role leads integrated marketing campaigns, manages marketing initiatives across key channels, and ensures consistent brand messaging across markets. The Marketing Manager will also oversee marketing performance, optimise campaigns using data insights, and support DSGPay's continued expansion in global fintech markets.
Job Requirements:
- Global digital marketing strategy Develop and execute digital marketing strategies to drive company growth, including lead generation, customer acquisition, retention, and customer engagement across multiple markets.
- Digital channel management Manage and optimise key digital channels such as the website, SEO, SEM, email marketing, social media, display advertising, and content marketing to maximise performance and reach.
- Integrated campaigns & product launches Collaborate with cross-functional teams to plan and deliver integrated marketing campaigns and support successful product launches.
- Performance analysis & optimisation Monitor, analyse, and report on marketing metrics to evaluate campaign effectiveness and drive data-informed improvements to ROI and conversion rates.
- Market trends & innovation Identify emerging digital marketing trends, tools, and opportunities to maintain DSGPay's competitive position in the fintech industry.
- Team leadership & management Lead, mentor, and manage a team of digital marketing professionals across multiple regions and markets.
- Brand management Own and manage the DSGPay brand, ensuring consistent messaging and strong brand recognition among customers and industry stakeholders.
Basic Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years+ of experience in digital marketing, preferably within fintech, financial services, payments, or other regulated industries, with a strong record of driving growth and customer acquisition at a regional or global level.
- Deep expertise in digital marketing channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing, with experience operating under regulatory and compliance constraints.
- Proven leadership and people management experience, including managing and developing high-performing digital and retail marketing teams across multiple markets.
- Demonstrated experience in talent strategy, including identifying, hiring, developing, and retaining key marketing professionals to build a best-in-class marketing function.
- Strong analytical and risk-aware mindset, with the ability to use data, insights, and compliance considerations to guide marketing decisions and optimise performance.
- Excellent communication, stakeholder management, and project management skills, with experience collaborating with compliance, legal, product, and regional teams.
- Proficiency in English (written and spoken).
Why Join DSGPay
- International Work Environment Be part of a diverse, globally connected team that works across borders with clients and partners throughout Asia and beyond.
- Chiang Mai-Based Enjoy a rewarding career while living in one of Thailand's most livable cities, Chiang Mai offers a relaxed lifestyle, low cost of living, and vibrant culture.
- Competitive Benefits We offer a competitive compensation package, including performance-based incentives, professional development support, and comprehensive benefits.
