Location: Bangkok
We are looking for an experienced Marketing Manager to lead integrated marketing strategies across E-Commerce and O2O (Online-to-Offline) channels for a fast-growing skincare & cosmetics business.
Key Responsibilities
- Develop and execute integrated marketing strategies to drive brand awareness, customer acquisition, and sales growth.
- Lead E-Commerce marketing across Shopee, Lazada, TikTok Shop, Brand.com, and other online channels.
- Plan and execute O2O campaigns to drive traffic from digital platforms to offline retail and vice versa.
- Own product launch strategies, promotional calendars, and seasonal campaigns.
- Manage Digital Marketing, Social Media, KOL/Influencer, CRM, and Performance Marketing initiatives.
- Analyze campaign performance, sales, consumer insights, and ROI to optimize marketing effectiveness.
- Collaborate closely with Sales, E-Commerce, Trade Marketing, Creative, and Operations teams.
- Manage marketing budget and ensure efficient investment across all channels.
- Lead and develop the marketing team while working cross-functionally to achieve business goals.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, or related field.
- 5–10 years of experience in Marketing, preferably in Beauty, Skincare, Cosmetics, FMCG, or Consumer Products.
- Strong experience in E-Commerce Marketing and Omnichannel/O2O Marketing.
- Hands-on experience with platforms such as Shopee, Lazada, TikTok Shop, and Brand.com.
- Solid knowledge of Digital Marketing, Media Planning, CRM, Influencer Marketing, and Performance Marketing.
- Strong analytical mindset with experience using data to drive business decisions.
- Excellent leadership, communication, and stakeholder management skills.
- Good command of English.
