Stryv (pronounced Strive) is one of the fastest-growing consumer brands in Southeast Asia. We've received multiple platform awards from major retailers such as Shopee, Watsons, Guardian, and 7-Eleven. Founded by former Grab executives who helped build Grab Financial Group, Stryv is committed to making personal care accessible and aspirational.
Our Vision
We aim to become the Uniqlo of Personal Care—offering well-designed, high-quality personal care electronics like hairdryers, shavers, and electric toothbrushes. Our products are built in tier-1 global factories that manufacture for some of the world's biggest brands. By selling directly to consumers at accessible prices, we ensure that personal care is inclusive across all income levels.
Backed by Leading Investors
We're proud to be backed by billion-dollar venture capital funds including East Ventures and GSR. Our supporters also include founders and leaders from some of the region's most iconic brands: Razer, Carousell, ShopBack, Carro, PRISM+, Grab, Atome, and many more.
The Marketing Manager is responsible for developing and executing integrated marketing strategies that strengthen brand presence, drive customer acquisition and retention, support retail and e-commerce growth, and contribute to the company's overall business objectives in Singapore.
This role will oversee brand, digital, CRM, retail, partnerships, and campaign activities while working closely with internal teams and external partners to deliver measurable business results.
Key Responsibilities:
Marketing Strategy & Planning
- Develop and execute the overall marketing strategy and annual marketing plan aligned with the company's business objectives in Singapore.
- Translate business priorities into effective marketing campaigns and initiatives across online and offline channels.
- Monitor local market trends, consumer behaviour, competitor activities, and industry developments to identify growth opportunities.
- Establish clear marketing objectives, KPIs, and measurement frameworks for key initiatives.
- Collaborate with Sales, Retail, Operations, Product, E-commerce, and Finance teams to ensure marketing activities support commercial objectives.
Brand & Content Marketing:
- Manage and strengthen the company's brand positioning and presence in the Singapore market.
- Develop localized brand campaigns, content strategies, and storytelling that resonate with target customer segments.
- Ensure brand messaging, visual identity, and communication are consistent across all customer touchpoints.
- Oversee the development of marketing materials and content across social media, digital platforms, retail stores, and other channels.
- Manage PR, sponsorships, collaborations, and strategic partnerships to increase brand visibility and engagement.
Digital & Performance Marketing:
- Work closely with internal teams and/or agencies to plan and optimize digital marketing activities, including paid media, SEO, SEM, social media, affiliates, and other relevant channels.
- Monitor campaign performance and optimize marketing spend based on ROI, ROAS, conversion, and customer acquisition metrics.
- Use analytics and customer data to identify trends, opportunities, and areas for improvement.
- Track key digital metrics including website traffic, leads, conversion rates, customer acquisition cost (CAC), and customer lifetime value (LTV).
- Identify and test new digital channels and marketing opportunities to improve customer acquisition and business growth.
CRM, Customer Engagement & Retention:
- Develop customer acquisition, engagement, loyalty, and retention strategies based on customer insights and data.
- Plan and execute CRM campaigns across relevant customer communication channels.
- Develop and enhance loyalty programs, referral initiatives, and customer engagement campaigns.
- Segment customer databases to improve campaign targeting, personalization, and effectiveness.
- Work with relevant teams to improve the omnichannel customer journey across online and physical retail touchpoints.
Retail & Offline Marketing:
- Plan and execute retail marketing initiatives to increase store traffic, customer engagement, conversion, and sales.
- Develop trade marketing and BTL strategies aligned with commercial and retail objectives.
- Manage in-store campaigns, product launches, roadshows, events, activations, and other experiential marketing activities.
- Develop and coordinate point-of-sale materials and other retail marketing assets.
- Monitor the effectiveness of retail marketing activities and recommend improvements based on performance.
Partnerships, Agencies & Stakeholder Management:
- Identify and develop partnerships and collaborations that support brand awareness, customer acquisition, and business growth.
- Manage relationships with marketing agencies, media partners, influencers, vendors, and other external stakeholders.
- Negotiate commercial terms and ensure external partners deliver according to agreed objectives, timelines, budgets, and quality standards.
- Coordinate multiple internal and external stakeholders to ensure successful campaign execution.
Budget & Performance Management:
- Develop and manage the annual marketing budget and ensure effective allocation of resources across marketing channels.
- Monitor marketing expenditure and optimize investments based on business impact and performance.
- Track marketing KPIs and prepare regular performance reports for management.
- Analyze campaign results and provide actionable recommendations to improve future marketing effectiveness and ROI.
- Ensure marketing activities are delivered within approved budgets and timelines.
Team Management:
- Lead, coach, and develop the marketing team to achieve departmental and business objectives.
- Establish clear responsibilities, priorities, and performance expectations for team members.
- Support the professional development of team members through regular coaching and feedback.
- Foster a collaborative, accountable, creative, and performance-driven team culture.
Key Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
- 5+ years of relevant marketing experience, preferably within DTC, e-commerce, retail, consumer electronics, lifestyle, or FMCG environments.
- Proven experience managing integrated marketing campaigns across digital and offline channels.
- Experience leading and developing a marketing team and managing agencies and external partners.
- Strong understanding of brand marketing, digital marketing, CRM, customer acquisition, retention, and retail marketing.
- Working knowledge of SEO, SEM, paid social, influencer marketing, social media, and performance marketing.
- Experience with analytics and marketing platforms such as Google Analytics, Meta Ads Manager, CRM platforms, or equivalent tools.
- Strong analytical and commercial mindset with the ability to translate marketing data into actionable business decisions.
- Experience managing marketing budgets and evaluating campaign ROI and effectiveness.
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Strong communication, presentation, negotiation, and stakeholder management skills.
- Creative and customer-focused, with the ability to develop localized campaigns relevant to the Singapore market.
- Hands-on, proactive, and comfortable working in a fast-paced and evolving business environment.
