Marketing Manager – B2B Life Sciences (Client Hiring)
Hiring on behalf of our client (This is not an in-house position)
Location: Hyderabad, India (On-site)
Experience: 4-8+ Years
About the Role
We are hiring a Marketing Manager for one of our clients, a leading enterprise software company serving the Life Sciences and Research Administration industry.
This role requires more than traditional B2B marketing expertise. We're looking for someone who understands the research ecosystem and can build marketing strategies for enterprise buyers across Life Sciences, Biotechnology, Pharmaceuticals, Clinical Research, Research Administration, Research Compliance, Healthcare Technology, and Academic Research.
The ideal candidate should be capable of translating complex technical and regulatory concepts into effective marketing programs that drive brand awareness, qualified pipeline, and revenue growth.
Who We're Looking For
Candidates should meet at least one of the following criteria:
- 5+ years of B2B marketing experience in Life Sciences, Pharma, Biotechnology, Clinical Research, Research Administration, Healthcare Technology, Scientific Software, Medical Research, or Research Compliance.
- An educational background in Biotechnology, Pharmacy, Life Sciences, Biomedical Sciences, Clinical Research, Microbiology, Genetics, Bioinformatics, Biomedical Engineering, or a related field, combined with experience in B2B marketing.
- Experience working closely with research institutions, universities, hospitals, CROs, pharmaceutical companies, biotech organizations, or scientific research teams.
Applications without relevant domain exposure are unlikely to be considered.
Key Responsibilities
Marketing Strategy & Demand Generation
- Develop and execute Go-to-Market (GTM) strategies aligned with business objectives.
- Own and drive Account-Based Marketing (ABM), Inbound Marketing, and Demand Generation programs.
- Plan and execute integrated campaigns across email, content, SEO, webinars, social media, events, and paid channels.
- Collaborate with sales to improve lead quality, pipeline generation, and revenue contribution.
Content & Product Marketing
- Develop messaging, positioning, and value propositions for enterprise solutions.
- Create high-quality content including case studies, whitepapers, solution briefs, presentations, blogs, and sales collateral.
- Translate complex research, compliance, and technical concepts into compelling business-focused messaging.
Marketing Operations & AI
- Manage marketing automation, lead nurturing, segmentation, and customer journey workflows.
- Leverage AI-powered tools to improve content creation, campaign execution, personalization, reporting, and operational efficiency.
- Continuously evaluate new AI technologies and marketing innovations to improve productivity and campaign performance.
Performance Marketing
- Manage SEO initiatives, Google Ads, LinkedIn Ads, and other digital marketing programs.
- Optimize landing pages, conversion funnels, and campaign performance through data-driven experimentation.
- Monitor and improve campaign ROI using analytics and attribution models.
Analytics & Team Collaboration
- Track campaign performance using marketing analytics and reporting tools.
- Build dashboards and provide actionable insights to stakeholders.
- Coordinate with internal teams, external agencies, and client stakeholders to ensure successful campaign execution.
- Manage multiple marketing initiatives while maintaining quality, timelines, and business priorities.
Required Skills
- B2B Marketing
- Account-Based Marketing (ABM)
- Demand Generation
- Inbound Marketing
- Go-to-Market (GTM) Strategy
- Content Marketing
- Sales Enablement
- Marketing Automation
- Email Marketing
- SEO
Marketing Platforms
- HubSpot, Marketo, Pardot, or similar marketing automation platforms
- Salesforce CRM or equivalent CRM platforms
Digital Marketing
- Google Ads
- LinkedIn Ads
- Google Analytics (GA4)
- SEO tools such as SEMrush, Ahrefs, or Screaming Frog
Analytics
- Campaign performance reporting
- Marketing attribution
- Data-driven decision making
Soft Skills
- Excellent written and verbal communication
- Strong stakeholder management and presentation skills
- Ability to manage multiple projects in a fast-paced environment
- Strong analytical and problem-solving mindset
Bonus Skills
- Programmatic Advertising
- Intent Data Platforms (6sense, Bombora, ZoomInfo, or similar)
- Tableau, Power BI, or advanced marketing reporting tools
- Experience implementing AI-driven marketing workflows and automation
Preferred Industry Experience
Experience marketing products or services within one or more of the following industries:
- Life Sciences
- Biotechnology
- Pharmaceuticals
- Clinical Research
- Research Administration
- Research Compliance
- Healthcare Technology
- Scientific Software
- Medical Research
- Laboratory Management Systems
- CROs (Contract Research Organizations)
- Research Universities
- Academic Medical Centers
Why This Role is Different
This is a unique opportunity for a marketer who combines industry expertise with modern B2B marketing. Success in this role requires the ability to understand scientific and research-driven organizations, collaborate with enterprise stakeholders, and leverage AI, automation, and data to build measurable marketing programs.
If you enjoy simplifying complex solutions, creating high-impact marketing strategies, and driving revenue in the Life Sciences ecosystem, we'd love to hear from you.
