Job Description
Job Purpose: This position plays a key role to oversee, develop, implement marketing plan and collaborate with Product and Operations Teams to ensure successful execution that will lead to the targeted sell-through rate , store traffic, and brand awareness in both online and offline channels.
Key Roles & Responsibilities:MarketingOversee the production of all marketing and branding materials to make sure that they align well with the brand propositionDevelop a marketing plan for each brand under supervision that aligns with the brand's marketing strategy and work in a hyper collaborative manner with Product and Operations Teams to drive the execution on both online and offline channels to meet the brand's common goalsDeliver compelling and differentiated marketing communications that resonate customers while uplift quality perception and induce customers purchase.Creating and managing engaging content (design & production) for a variety of channels both online and offlineMonitor the effectiveness of marketing activities for both online and offline channels, e.g. promotional campaigns, on a monthly basis in order to maximise the return on investmentActively research industry trends, market insights and analyze data for the purpose of seeking for business opportunities, e.g. new channels, new customer segmentationsCollaborate with Product Team in identifying the right products, sales channels, promotion schedule, as well as assisting in seasonal product training sessions, aiming to achieve the brand's targetsKeep up with and support the Operation Team in deploying the marketing campaigns at the store fronts (both online and offline channels) in order to check the outcome and adjust the marketing plan accordingly when any issues ariseLiaison with brand principals regarding marketing initiatives and ensure aligned execution
Customer insightsGather customer insights from both internal (e.g. CRM database, customer survey, complaints) and external sources and analyse to come up with beneficial recommendations for improving the business performance of the brandsDirect and provide guidelines for the team to conduct customer engagement initiatives, e.g. e-mail blasts, newsletters, member events
People managementProvide guidance to the team in accordance with the organization's policies and procedures by maintaining transparent communication through appropriate channelsCoach, mentor, and develop team members regarding skills and knowledge required for performing successful jobLead Marketing team to meet the brand's expectations for productivity, quality, continuous improvement, and goal accomplishmentProvide effective performance feedback and guidance for performance improvement
Job Specification:Required Skills & KnowledgeExpert in MS Office (Excel, Word, PowerPoint)Passion for marketing and a commitment to driving business results.Creative thinkerUp-to-date knowledge of industry trends and best practice in marketing.Market & customer research and analysisFluent English language (reading, writing, listening, speaking)Effective communication and interpersonal skillsLeadership skills and people managementEducationBachelor's degree in business administration, majoring in MarketingExperienceMinimum 5 years of experience in marketing functionPreferably in ecommerce, retail, apparel, fashion, fashion accessories, or cosmetics industry
