We're hiring: Marketing Manager (Online & Offline)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Manage and oversee the shared services marketing team (media planners, event planners, creatives, and coordinators) to deliver end-to-end campaign support for all men's wear brands.
- Consolidate marketing briefs and requirements from individual brands, ensuring alignment with group-level strategy and timelines.
- Oversee workload allocation and project prioritization to maximize efficiency and output quality.
- Supervise planning and execution of media campaigns (online, offline, and social) in collaboration with media agencies and internal teams.
- Coordinate brand events, sponsorships, and activations, ensuring effective execution and alignment with commercial objectives.
- Monitor campaign performance metrics (reach, engagement, ROI) and provide actionable insights for optimization.
- Lead the creative and content development process, ensuring brand consistency and message coherence across platforms.
- Review creative materials, media plans, and event proposals before submission to the Marketing Director or brand heads.
- Manage relationships with production houses, photographers, designers, and vendors to ensure timely and cost-effective delivery.
- Act as the key liaison between brand marketing teams, the shared services unit, and external agencies.
- Partner with Commercial, E-Business, and Retail teams to ensure marketing initiatives drive sales conversion and brand equity.
- Support the Marketing Director in budget allocation, vendor negotiation, and annual marketing planning.
- Standardize marketing workflows, briefing formats, and reporting templates across brands.
- Lead post-campaign reviews and implement best practices to enhance future marketing execution.
- Contribute to the adoption of digital tools and platforms to improve coordination and data visibility.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
- Minimum 10–12 years of marketing experience in fashion retail, FMCG, or consumer lifestyle industries.
- Strong experience in both online and offline marketing, with exposure to creative development, media buying, and event management.
- Proven ability to manage multi-brand portfolios and coordinate with cross-functional teams.
- Excellent project management, negotiation, and communication skills.
- Strong analytical mindset and proficiency in marketing performance tracking.
- Leadership experience in managing teams and agency relationships.
- Strategic, detail-oriented, and able to work under tight deadlines in a dynamic environment.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
