Marketing Manager

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing. Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.76 billion in 2024.

POSITION SUMMARY: The Marketing Manager is responsible for the holistic planning and execution of integrated marketing strategies, communications, and digital initiatives. This role combines brand stewardship with hands-on digital expertise to drive brand awareness, lead generation, and market share growth.

PRINCIPAL ACCOUNTABILITIES:

• Strategic Marketing: Develop and execute a comprehensive marketing strategy and planning that aligns communication objectives with business goals.
• Brand Stewardship: Act as the primary guardian of corporate identity, ensuring all digital and printed materials adhere to global guidelines and localized marketing goals.
• Integrated Communications: Lead the content strategy for the organization, overseeing the creation and management of all marketing materials, from digital content to printed collateral.
• Digital Ecosystem Management: Oversee all digital channels, including websites and social media, to maximize visibility, engagement, and conversion.
• Lead Generation & Paid Media: Oversee paid social media and digital advertising campaigns to increase brand awareness, acquire leads and sales conversion.
• Public Relations & Engagement: Develop brand-building opportunities and lead PR initiatives with media and influencers to enhance reputation and market visibility.
• Martech & AI Integration: Lead the adoption of marketing technology, including AI and automation tools, to enhance efficiency.
• Agency & Partner Coordination: Work closely with digital agencies, media partners, and e-commerce enablers to ensure quality and timely deliverables.
• Performance Analytics: Interpret data, track ROI, and provide actionable insights for continuous improvement.
• Market Monitoring: Stay current on digital trends, competitor activities, and online consumer behavior to recommend engagement actions
  
  

• Education: Bachelor's or Master's degree in Marketing, Communications, or Business Administration.
• Experience: Minimum of 710 years in marketing and brand management, with significant experience in Marketing Communication and Digital Marketing
• Technical Skills: Knowledge of SEO, paid social advertising, Google Analytics, Martech tools, and Content Management Systems (CMS).
• Communication: Good command of English with fluent of presentation skill.
  
  

KEY COMPETENCIES:

• Digital Fluency Mastery of digital ecosystems, paid media channels, and emerging technologies like AI to enhance marketing efficiency.
• Strategic Thinking The ability to translate market insights and complex data into actionable marketing plans that drive long-term business impact.
• Analytical Skills Strong ability to interpret data from Martech tools to create performance reports and deliver clear recommendations.
• Creative Innovation Capability to design impactful campaigns and digital activations that optimize the multi-channel customer journey.
• Leadership Proven ability to manage teams, mentor staff, and build productive relationships with diverse stakeholders.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.