Job Title: SBM Magnum Professionals Marketing
Location: Thailand
About The Magnum Ice Cream Company
The Magnum Ice Cream Company is redefining indulgence in the FMCG landscapebringing iconic ice cream experiences to consumers across Thailand. Our General Trade (GT) business is the heartbeat of our retail presence, reaching millions through traditional trade outlets and emerging micro-distribution channels.
We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.
We take pride in our culture one that values innovation, speed, and ownership. It's a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.
JOB PURPOSE:
Be one of the founding marketers of Magnum Professionalour newly created, fastpaced business focused on unlocking incremental icecream growth through specific professional channels and customers (e.g., HoReCa, QSR, workplaces, institutions). You'll shape the brand ambition, define the channelright proposition, and drive endtoend gotomarketfrom insight to launch to inmarket accelerationpartnering tightly with CSP, CD, Supply Chain, R&D/RA, Finance and external partners. This role suits a builder: someone who thrives in ambiguity, ships fast, and turns fresh ideas into commercial impact.
KEY RESPONSIBILITIES:
Strategy & Brand Building
- Define the Magnum Professional brand strategy for priority channels/customers; translate consumer & operator insights into a distinctive, channel fit proposition and portfolio.
- Own the brand architecture, reasons to believe and claims playbook for professional contexts (B2B2C), ensuring superiority and consistency across touchpoints.
Portfolio, Innovation & Gatekeeping
- Build and manage the professional pipeline (innovation/renovation, format & pack strategy, OOHspecific propositions) and progress projects through Innovation WOW and decision points with crisp business cases, risk/assumption tracking, and OTIF delivery.
- Lead internal cross-functional team in the operations supporting the launches of projects and activations
Channel & Customer Marketing
- Cocreate joint business plans with CD/CSP for priority customers and operators; develop customer sell stories, channel toolkits, and activation calendars that drive trial, menu/listing and repeat.
- Partner with Supply Chain and R&D/RA to land professionalgrade specs, quality, and compliance while ensuring speedtomarket (startup tempo).
GotoMarket & Launch Excellence
- Work with CSP/CD to create prelaunch readiness (pricing, trade terms inputs, demand build, training, sampling, visibility), then orchestrate bigbang channel launches and subsequent waves; run postlaunch performance huddles and iterate rapidly.
Performance Management & P&L
- Track P&L drivers (GSV, TO, GM, Cash), pricing pack architecture, and mix; run weekly dashboards with Finance and coursecorrect using testandlearn experiments (promo, assortment, assets).
Partnerships & Ways of Working
- Brief and manage creative, design, research, and growth partners (e.g., Design and Consulting agencies) to deliver cutting edge, channel first assets; set clear SOWs, KPIs, and learning agendas.
- Model startup culture: bias for action, transparent prioritization, light rituals, and crisp decision making to keep velocity high.
What we're looking for
Must have skills
- Builder's mindset: thrives in ambiguity, ships MVPs, iterates from data and customer feedback.
- End-to-end marketer: brand strategy, proposition design, claims/RTBs, comms toolkits, with strong channel/customer marketing chops.
- Commercial acumen: clear command of P&L levers (pricing, mix, promo) and sizing; can write and defend a business case through Innovation WoW using our templates and KPIs
- Crossfunctional leadership: proven ability to mobilize CSP, CD, Supply Chain, R&D/RA, and Finance; manages agencies and external partners with tight briefs and measurable outcomes.
- Operator & customer empathy: understands pain points of operators and buyers in professional channels; designs propositions and toolkits that remove friction and drive adoption.
Mindsets & Behavior
- Speed + rigor: balances fast execution with evidence based decisions; comfortable with A/B tests and learn fast loops.
- Ownership: acts like a foundersets priorities, says no when needed, and delivers outcomes.
- Collaboration: lowego, hightrust partner who communicates crisply and brings others along.
Nicetohave
- Experience launching into HoReCa/QSR/workplace or B2B2C environments.
- Exposure to pack/format innovation for cold chain or impulse categories, or menu/listing selling.
RELEVANT EXPERIENCE
- 58 years in marketing, brand building, portfolio management, trade/channel, or customer marketingideally within FMCG food/ice cream or foodservice/OOH.
- Track record of zero-to-one or one-to-ten launches (new brands, new channels, or new categories).
- Demonstrated partnership with CSP/CD, R&D/RA, Supply Chain, and Finance to land innovations OTIF via a robust WOW processes.
- Managing agencies and external growth partners (e.g., strategic design, research, venture partners) with measurable commercial results.
How the Magnum Professionals team works
Magnum Professional operates with a startup cadence inside a new TMICC, empowered, and outcomesoriented. Roles across Marketing, CSP (customerfacing), R&D (incl. RA), Supply Chain and CD (with RSM/hunters) form the core with Finance and Consumer insights supported and selective external partners to accelerate delivery. Positions are permanent roles.
Why Join The Magnum Ice Cream Company
- Lead a bold, purpose-driven business redefining indulgence in everyday retail
- Work with iconic brands and passionate professionals
- Accelerate your growth in an empowered, end-to-end leadership role
- Thrive in a culture built on speed, simplicity, and ownership
- Shape the future of ice cream in Thailand
