Develop, evaluate, and optimize marketing and paid advertising campaigns to ensure the correct mediums are used and campaigns are effective.
Track marketing performance and return on investment and prepare weekly or monthly reports for management.
Report on overall online performance using Google Analytics and maintain websites, track data analytics, and marketing metrics.
Social Media & Engagement:
Run and create engagement on social media channels in accordance with the communications strategy and general communications calendar of activity.
Help achieve our vision to create industry-leading business social channels.
PR & Communications:
Develop, implement, manage, and support all kinds of PR and communication activities.
Build and maintain relationships with influencers (Domestic and international).
Study the organization's objectives, promotional policies, and needs to build a public relations execution plan that influences public opinion and promotes brand, products, ideas, and services.
Market Trends & Analysis:
Keep current with marketing trends, competitive analysis, techniques, and digital platforms in order to explore and recommend creative ways to reach target audience groups.
Qualifications
Education:
Bachelor's degree or higher in Marketing or a related field.
Experience:
Good understanding of market research techniques, data analysis, and statistical methods with numerical skills.
Familiarity with social media and web analytics.
Thai nationality preferred; must be able to read, write, and communicate effectively in Thai.
Personal Attributes:
Excellent communication and people skills.
Strong organizational and time-management abilities.
Adaptability and the ability to juggle multiple projects.
Creativity and commercial awareness.
Excellent in English both written and verbal is a must.
Ability to communicate in Chinese is an advantage.
