Marketing Specialist - (3rd Party Contract - 1 Year Renewable)

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen, China, our two guiding principles are to use technology for good and to provide value to our users. Our growth strategy is built upon attracting the best people and creating an amazing work atmosphere that balances the energy of a start-up with the resources of a global innovation leader.

About The Role

As a marketing and community expert, you will be responsible for creating the content and connections that are the beating heart of a game's community. Your responsibilities will include sourcing and organizing content marketing from trendy creators, finding and hiring influencers, working with celebrities, and creating various multimedia content for social media.

Creativity and good market knowledge are important to the success of this role. Applicants should be plugged into the mobile gaming world, like watching streams, and educated and passionate about marketing and branding. A solid knowledge of trends and pop culture, celebrities is also important.

You will work closely with a team of videogame publishing professionals and community content creators to plan and deliver quality content with the goal of bringing value, excitement, and trust to gamers in the Thailand market.

Responsibilities

• Create content to promote in-game events and content
• Source, train, and execute successful influencer campaigns with popular and trending KOLs
• Work with creative agencies to create impactful content marketing
• Liaise with all other departments to understand promotion schedule
• Localize global content to engage local community
• Analyze and report campaign performance (impressions, engagement, etc,)
• And more (see specialities)

Specialities

Please highlight your experience in the following categories so we can correctly interview you for a position in which you are qualified:

• Community or social media management
• Influencer or celebrity management
• Online marketing
• Content Marketing
• Market research
• Business development/Partnerships

Requirements

• Bachelor degree or higher
• Gamer: Love of gaming or similar new entertainment media preferred. Able to leverage your personal experience and market understanding to create your own innovations in game marketing.
• Creative: Passion for marketing and creative content is a must. Applicant must plugged into digital content creators, follow influencers, fan pages, celebrities, etc. Basic photo or video editing.
• Ideas into Action: Capable of both planning and executing multiple deliverables from start to finish. Capable of assessing and prioritizing multiple plans under time pressure.
• Good Communication: Native Thai speaker; proficient in English. Chinese is a bonus.
• Organized and persuasive logical thinking. Team player.