Marketing Specialist

Marketing Online MKT+Offline MKT

Responsibilities

- Responsible for the marketing operation and performance tracking of Bigo Live Thailand.

Develop and execute marketing strategies across multiple digital platforms.

- Independently plan and organize global or regional events, training, etc., to enhance revenue and app awareness. Including event proposals, set clear goals and measurement indicators, conduct comprehensive reviews of various activities. Consolidate revenue data, summarize successful cases and corresponding methodologies.

- Conduct in-depth analysis of market and user needs, gaining insights into regional markets and users, identifying issues, and providing feedback. Drive continuous iteration and optimization of app features in close collaboration with the product team to create an outstanding live-streaming experience.

- Leverage insights to inform content needs and own communication of content strategies and timelines to cross functional partners and stakeholders.

Qualifications

• Bachelor's degree or equivalent experience
• 2+ years experience in marketing
• Ability to multi-task
• Strong verbal, written, and organizational skills