Bachelor's degree in marketing, Communications, Journalism, or a related field.
Minimum 10 years of hands-on professional experience in Marketing Communication or PR.
Exceptional written and verbal communication skills in English and Thai
Proven proficiency in marketing analytics and social listening tools (e.g., GA4, Brand watch).
Demonstrated ability to manage project timelines, vendor relationships, and budgets effectively.
Strong organizational skills and ability to manage multiple projects simultaneously under pressure.
Experience with crisis communication planning is highly preferred.
A portfolio demonstrating successful content creation and campaign execution is required.
Qualifications
Develop data-driven communication strategies based on thorough market and performance analysis.
Create compelling content and copy for social media, website, and PR materials.
Analyze social media trends, media performance, and market situations to optimize strategy.
Ensure strict brand consistency and correct tone of voice across all channels.
Manage relationships with media partners, influencers, and external agencies.
Manage marketing budgets, track expenses, and ensure cost-effective spending.
Plan and organize marketing events, trade shows, and product launches.
Collaborate with internal teams to align messaging strategies.
Role Summary
As a Marketing Specialist, you will be the strategic leader for our Card Usage initiatives. This role focuses on driving consumer engagement by blending fresh, creative ideas with expert digital performance analysis, leveraging insights from online media metrics, social listening, and GA4 to transform complex data into clear, actionable reports for executive. You will raise our brand profile beyond just visuals, using core marketing principles to deliver measurable growth campaigns. You are the guardian of the brand voice, expertly managing the end-to-end execution of projects, budgets, and external partners to ensure every communication drives maximum ROI and market success.
