Responsibilities
Responsible in collaborating with Marketing Manager, for planning and implementing all digital marketing and channel marketing for EZVIZ.
- Integrated Marketing Strategy (ATL + BTL)
- Coordinate with sales, product, and HQ teams to develop local marketing strategies, including BTL support, ATL campaigns, product launches, and communication planning to increase brand awareness and market share.
- Social Media Management
- Manage EZVIZ social media account contents (Facebook, Instagram, Tik Tok and YouTube) by collaborating with agency and headquarter team.
- KOL / Influencer Management
- Identify, evaluate, and coordinate collaborations with local influencers, including sourcing, negotiations, deliverable tracking, and post-campaign evaluation.
- Offline Marketing & Channel Support
- Work closely with channel partners to execute POSM production, shop decoration, merchandising, exhibitions, and offline promotional activities.
- Market Research & Insights
- Collect competitive intelligence, user insights, market trends, and campaign results to provide regular reports.
Qualifications
Professional skills / knowledge:
- Good knowledge about Digital Marketing (social media management and influencer management and Integrated Marketing Strategy);
- Good relationship with media, KOLs and some marketing agencies;
- At least three years working experience in Marketing Communications or Digital Marketing position.
Desirable skills:
- Good communication skills in English and local language;
- Ability to work independently as well as teamwork;
- Ability to organize and prioritize task;
- Must have proactive work attitude;
- Good campaign management skills
