Marketing Specialist (Thailand)
Location: Bangkok, Thailand
Job Responsibilities
- Develop and execute channel marketing strategies to strengthen partner engagement and enhance Sungrow's brand presence in the Thailand market.
- Manage digital marketing activities across platforms such as LinkedIn, Facebook, LINE, Google, and other local channels to increase brand awareness and generate qualified leads.
- Plan, organize, and execute local marketing events, including product launches, seminars, exhibitions, roadshows, customer workshops, and partner training programs.
- Support the sales team in planning and implementing direct sales marketing activities to promote business growth and customer engagement.
- Coordinate with channel partners, industry associations, media, and external vendors to deliver effective joint marketing campaigns.
- Develop and localize marketing materials, promotional content, and branding assets in accordance with corporate branding guidelines.
- Conduct market research, monitor competitor activities, and analyze industry trends to support business and marketing strategies.
- Track marketing performance, evaluate campaign effectiveness, and provide regular reports with recommendations for continuous improvement.
Job Requirements
- Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field.
- Minimum 2 years of experience in marketing, preferably in renewable energy, industrial equipment, electrical engineering, or other B2B industries.
- Hands-on experience in Channel Marketing, Digital Marketing, and Event Management.
- Familiar with digital marketing platforms and tools, including LinkedIn, Facebook, Google Ads, LINE Official Account, and marketing analytics.
- Strong project management, communication, and stakeholder management skills.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Native Thai speaker with good command of English; Chinese language skills are an advantage.
- Willingness to travel within Thailand as required.
Preferred Qualifications
- Experience in the renewable energy, solar PV, energy storage (ESS), or EV charging industry.
- Experience working in multinational companies or managing regional marketing projects.
- Strong understanding of partner/channel marketing and lead generation strategies.
